National Post

U.S. factory owners hiking pay to lure help despite jobless rate

- MICHAEL SASSO

As the economy picks up, America’s warehouse and factory owners increasing­ly find they can’t fill jobs without boosting meagre wages.

E- commerce is driving a surge of orders, with U. S. manufactur­ing expanding in August at its fastest pace since late 2018. That has employers racing to bulk up staff to keep production rolling and satisfy demand.

“Ultimately it’s going to be a permanent change that these lower-end workers are going to get more money,” said Mike Skordeles, an economist with Suntrust Banks Inc. People won’t relocate or travel distances for a low-paid job, so wages will have to rise, he said.

Jobs numbers released Friday showed that while the unemployme­nt rate dropped more than expected — to 8.4 per cent — millions are still without work.

In a Chicago suburb, e- commerce retailer Jim Tuchler expected the pandemic would at least bring a little relief in the competitio­n for talent at his firm, Gifts For

You. He immediatel­y needs 10 more workers to help engrave and ship personaliz­ed gifts.

He previously aimed to match market wages but this year he’s trying to beat competitor­s by boosting starting pay to US$14.25 an hour from US$ 12, plus offering bonus pay for sticking around.

Pay increases are surfacing against a bleak backdrop. While joblessnes­s has fallen from its April peak above 14 per cent, it’s still high.

“It just doesn’t make sens e ,” said Ri chard Wahlquist, chief executive of the trade group American Staffing Associatio­n. “It’s an employment market like no one in our industry has ever seen.”

The labour-shortage paradox comes even as manufactur­ing employment is still down around 720,000 workers since before the pandemic started in February, said Chad Moutray, chief economist at the National Associatio­n of Manufactur­ers.

It suggests the ample supply of available labour hasn’t cured the nation’s skills gap, where workers don’t have the qualificat­ions employers need, and the pandemic probably will speed up the use of robotics, Moutray said.

Online retailer CJ Pony Parts in Harrisburg, Pa., tries to fulfil orders from Ford Mustang and Jeep fanatics the same day it receives them. A shortage of workers, though, is keeping it from hitting its goal by 40 per cent some days, said President Mike Large.

“You’ve got every temp agency on speed dial and no one shows up,” he said.

For now, staffing firm Hire Dynamics, based in a north Atlanta suburb, has orders to fill more open jobs than at anytime in its history, chief executive Billy Milam said. Many of his clients have introduced US$ 2- an- hour pandemic bonuses on top of the usual US$ 12 wage, with one offering a Us$5-an-hour hike for a short period to recruit workers.

Milam’s firm recently put up a tent outside its strip mall storefront to host “drive-up” job fairs. Potential employees afraid of contractin­g COVID-19 could apply without leaving their cars.

The pay hikes at many warehouses and factories around the country track with broader, recent figures showing wages are rising the most in low- and middle-income jobs.

On Sept. 2, the Federal Reserve’s Beige Book survey reported that “firms continued to experience difficulty finding necessary labour, a matter compounded by day care availabili­ty, as well as uncertaint­y over the coming school year and jobless benefits.”

The federal government’s weekly US$ 600 stipend for jobless workers is a sore spot for many manufactur­ing and staffing executives, who insist it has thwarted hiring efforts. The benefit expired July 31, although President Donald Trump last month signed an executive order that provides an extra US$300 to most recipients and some states have begun paying out the additional sum.

Another factor impacting available labour is the large number of furloughed employees expecting to be called back to their former jobs.

In August, 45 per cent of the jobless considered their status short- term, far higher than the about 15 per cent who ordinarily consider their unemployme­nt temporary, said Jed Kolko, chief economist at jobs site Indeed.

Still, some workers stand ready to sign on if the money is right.

Haley Marketing, a consultant to the staffing industry, recently studied warehouse jobs in eastern Pennsylvan­ia and found that applicants responded to high pay even during the pandemic. Jobs paying US$ 12US$ 14 an hour received 45 per cent fewer applicants from May to July than they did during the same period last year, but positions paying US$17 an hour got 25 per cent more response from a year ago.

 ?? OLIVIA OBINEME / BLOOMBERG ?? An employee wearing a protective mask works in the Woodridge, Ill., warehouse of Gifts For You, which needs 10 more workers to help engrave and ship personaliz­ed gifts.
OLIVIA OBINEME / BLOOMBERG An employee wearing a protective mask works in the Woodridge, Ill., warehouse of Gifts For You, which needs 10 more workers to help engrave and ship personaliz­ed gifts.

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