National Post (Latest Edition)

JUSTIN BIEBER’S INSTAGRAM PHOTO SENDS SHARES OF CROCS SHOES SOARING.

- Janet Freund Joshua Fineman and

Shares of Crocs Inc. rallied after an Instagram photo from Canadian pop star Justin Bieber suggested he will collaborat­e with the company on a pair of its distinctiv­e footwear.

“Soon,” the musician said in the social media post Thursday along with a picture of orange Crocs floating in a swimming pool. The post had been liked more than 700,000 times within a few hours, including by the official Crocs account.

Crocs shares surged as much as 13 per cent to the highest intraday level since 2007. The shares ended the day at US$ 45.19, up 5.76 per cent in New York.

The vague but suggestive Instagram post drew attention in the sneaker world, where the once-uncool Crocs brand has gained in popularity thanks to collaborat­ions with artists such as Post Malone and Bad Bunny. It also registered on Wall Street, with Susquehann­a analyst Sam Poser writing that a Bieber collaborat­ion could lift Crocs “into another dimension,” citing the company’s previous team-ups.

“We expect the collaborat­ion to launch in ‘Croctober’ ( October), and add to the accelerati­on of Crocs’ brand momentum,” Poser said in a report. The analyst has been expecting the Bieber collaborat­ion “for some time.”

Requests for comment from Crocs were not immediatel­y answered.

According to the website Footwearne­ws. com, Bieber is joining a roster of A- list names who have collaborat­ed with the comfort brand, from country music star Luke Combs to actress Ruby Rose and iconic rock band the Grateful Dead.

Most recently, Crocs launched a pair of white, glow- in- the- dark clogs with Puerto Rican rapper Bad Bunny, featuring Jibbitz charms inspired by the artist and outer space. This pair sold out quickly, but is currently available for purchase on resale sites like Stockx for upwards of three times the original retail price.

 ?? Justin bieber / Instag ram ?? The picture of orange Crocs floating in a swimming pool
that Justin Bieber posted on Instagram.
Justin bieber / Instag ram The picture of orange Crocs floating in a swimming pool that Justin Bieber posted on Instagram.

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