LULULEMON’S BIG YEAR CONTINUES ON BL ACK FRIDAY

Lululemon Athletica once again was a winner in 2020. After outpacing the market this year thanks to huge demand for comfortable apparel, the chain seemed to be the hottest place this Black Friday, says Jenna Lynn Pogorzelski, a retail leader at Deloitte. At one of the biggest shopping centres in the U. S., the King of Prussia Mall in Pennsylvania, millennial women flocked to buy Lulu’s famous leggings, said Pogorzelski, who visited the retailer Friday morning. Employees checked customers into a virtual queue, and if that line was too long, they could also stop by a pop-up store the company set up in another area of the mall. That trend was just as clear across the country. Lululemon shares climbed 2.1 per cent Friday afternoon in New York, adding to a 2020 gain of 54 per cent through Wednesday’s close.