LEVI EXPANDS TARGET PARTNERSHIP WITH HOME GOODS LINE

Levi Strauss & Co. is expanding its partnership with retailer Target Corp. well beyond blue jeans. The agreement will mark Levi’s first home-goods partnership, with new products including tableware and pillows, the companies said Tuesday. The tie-up will also broaden its red Tab brand within Target stores, with in-store displays planned at more than 500 locations by fall. Levi has been mapping out a future that depends less on discount sellers such as TJ Maxx and Sears. The San Francisco-based company, which already sold clothes through Target, has started offering higher-end lines at Nordstrom Inc. and opened in-store shops at Macy’s. On Monday, rival Wrangler jeans, owned by Kontoor Brands Inc., said it’s linking up with Pottery Barn Teen to start selling home products like denim quilts and rugs.