MOGUL REVIVING ‘UNDERAPPRECIATED’ BEACH BOYS

Music mogul Irving Azoff sees the beach boys as an undervalued gem and thinks he can make the band cool again, profiting along the way. Azoff, manager of The eagles and Jon bon Jovi, has acquired a majority interest in the band’s music, as well as an archive of photos, videos and interviews — the latest in a flurry of deals involving classic rockers. “We think the beach boys is an underappreciated trademark,” Azoff, shown, told bloomberg. “They are just not as important as they could and should be.” The total value of the assets is us$100 million to us$200 million, says a person familiar with the situation. Formed in Southern California in 1961, the beach boys were one of the first great u.s. pop-rock bands, with hits including California Girls and others helping to embody the vibrant, youthful 1960s surf culture.