On The Map
10-storey project along Queensway Tailor-made for community
As condos move into former industrial buildings all along the Queensway in Etobicoke, Marlin Spring’s The Tailor is getting plenty of help as it strives to stitch the surrounding community together.
The 10-storey project under construction on the southwest corner of the Queensway and Zorra Avenue is steps away from the City of Toronto’s new Senator Marian Maloney Park and the adjacent green space soon to be installed by Altree Developments as part of its Thirty-six Zorra condo tower. With Remington Group’s four-tower IQ development already in place on the east side of Zorra, the area’s transition from industrial to residential is clearly in full swing.
“The Queensway is a great gateway neighbourhood for residents to be close to their jobs, friends and family in the downtown core, without being subjected to the elevated price per square foot,” says Erin Millar, Marlin Spring’s vice-president of sales and marketing. With 80 per cent of The Tailor’s units already sold, and another release coming May 8, “the buyer profile has proven to be a really nice mix of residents moving in from places like Mississauga, Hamilton and Brampton, and people who are pre-planning their move out of downtown Toronto and looking for a little bit more space and a neighbourhood where they can start to have a young family.”
At The Tailor, that extra space comes in the form of two- and three-bedroom suites topping out at more than 810 and 940 square feet respectively. Along with studios, one-bedrooms and onebedroom-plus-dens, the 141 units feature nine-foot ceilings, balconies and terraces with glass railings, oversized windows and Juliet balcony doors, bathrooms and kitchens with quartz-topped vanities and counters, and finishes offered in three colour palettes curated by the interior designers at Toronto-based Mason Studio.
That strip of the Queensway, meanwhile, is seeing more owner-operated retailers and eateries join the big box stores and strip malls that have long dominated the area. “The pipeline of condo projects coming to the Queensway is only going to solidify the area’s identity in the next five to 10 years and give it a vibrancy and a life of its own,” Millar predicts.
As pleased as Millar is with the evolution of The Tailor’s surroundings, its amenities, she says, will create “a strong identity within the building itself.” A private entryway leads to a concierge who occupies a stylish lounge where residents can pick up parcels from their lockers, seek refreshment at a water bar, get down to business in a co-working space and peruse groundfloor shops including a coffee shop, sushi restaurant and clothing boutique.
Up on the rooftop, a private outdoor terrace landscaped by NAK Design Strategies will offer a fully equipped kitchen, a TV and fireplace, and a partially covered dining and barbecue area. Another terrace, this one connected to a library and study area, is geared toward quiet reflection.
Designed in collaboration with the team at Fuel Training Club, residents can stretch and strengthen in an in-house wellness centre outfitted with high-end training equipment, as well as a group fitness and meditation area.
Along with their wish to reflect The Tailor’s community-building endeavours, the Marlin Spring team “wanted to make sure the name captured the idea that their new home was tailored just for them,” Millar says. “They won’t be waiting 25 minutes for an elevator, and won’t have to deal with a multitude of rental pools around them. We like to say that residents are neighbours, not numbers.”
Units starting in the high $400,000s.
For more information, visit www.tailorresidences.com.