Why a good sleep is so important to Bianca Andreescu
There are few people more productive than professional athletes. The mental and physical strength needed to compete on the world stage takes years to hone. One of the keys to reaching peak performance is the right routine, which athletes like tennis pro Bianca Andreescu work hard to cultivate and maintain. Interestingly, an integral part of Andreescu’s regimen happens off court, at home, in the middle of the night. Her secret? Sleep.
Andreescu’s consistent integration of a healthy sleep routine as part of her wellness formula is what led her to partner with Sleep Country Canada and Dormez-vous. Together, through an inspiring new campaign called “There’s No Dream Without Sleep” – airing nationally on television and in digital media beginning on May 31 – they’re working to reinforce sleep’s role as a catalyst for achieving optimal performance as well as overall health and wellbeing.
“Sleep is such a vital part of my health and wellness routine which translates to my success on court. Whether it’s giving my body the time to rest and recover from a match or keeping my mind sharp and focused in the moment – sleep allows me to stay at the top of my game,” says Andreescu. “That’s why I’m teaming up with Sleep Country to awaken Canadians to the power of sleep and its essential role in achieving optimal performance in every aspect of life.”
Sleep is crucial to a wellrounded self-care regime. Exercise, diet, and mental health are normally front and centre in wellness conversations, but sleep is fast becoming a go-to for people looking to enhance their wellbeing. As leveraging the power of sleep becomes the next frontier of wellness, an increasing number of Canadians are making sleep a priority. However, just like the other routes to good health, there’s no onesize-fits-all solution when it comes to the perfect nighttime ritual.
As Stewart Schaefer, president of Sleep Country Canada and Dormez-vous explains, the company is using its unparalleled sleep expertise to help every Canadian achieve healthier and happier lives by inspiring them to prioritize their sleep and foster strong sleep habits.
“There are also many factors that contribute to an optimal sleep, including personal sleep style, stage of life and desired sleep environment, and by understanding these factors, our Sleep Experts help find the right combination of sleep essentials for every customer,” Schaefer says.
“We have seen exceptional growth across our entire sleep wellness portfolio, including our mattresses, lifestyle adjustable beds, sheets and pillows, with the latest technological advancements to ensure you get your best night sleep.”
For Andreescu, the importance of sleep became evident in her teenage years as she ramped up her training regimen at the start of her storied career. The balance she achieved helped her win championship titles at the U.S. and Canadian Open, among many other victories. Every step of the way, sleep has been an anchor, supplementing the other elements of her winning routine.
“I quickly learned the impact sleep has on my performance and all aspects of my wellbeing — physical, mental and emotional,” Andreescu says.
These realizations led her to prioritize sleep as an integral part of her wellness routine to keep her entire system running smoothly, giving her the foundation for achieving her dreams.
Whether the goal is to take home a Grand Slam title, serve up the perfect presentation at work, or simply to be more present with friends and family, getting a good night’s sleep is a game changer. As health and wellness continues to be top of mind for all Canadians, the Andreescu and Sleep Country partnership couldn’t come at a better time.
“Our partnership is a strong step forward in our journey to awaken Canadians to the power of sleep and mobilize a movement towards prioritizing healthy sleep habits,” Schaefer says. “We are both proud of our Canadian roots and we share a strong commitment to championing sleep as an essential pillar of health and wellbeing.”
Sleep Country’s Sleep Experts are set up to support Canadians in optimizing their sleep, either digitally, by phone or safely in-store.
“As Canada’s trusted sleep specialist, we are in a unique position to serve Canadians through our best-in-class online platforms and our 284 Sleep Country Canada and Dormez-vous stores nationwide,” Schaefer says. “Our personalized sleep expertise allows us to help even more Canadians achieve their best night’s sleep. We look forward to continuing to help Canadians on their personal wellness journey.”
THIS STORY WAS CREATED BY CONTENT WORKS, POSTMEDIA’S COMMERCIAL CONTENT DIVISION, ON BEHALF OF SLEEP COUNTRY CANADA AND DORMEZ-VOUS.