National Post (National Edition)

TELLIER’S TIME

Led company through shift to digital model

- BY CHRISTINE DOBBY

Yellow Media chief executive figures 12 years is enough.

After leading struggling Yellow Media Ltd. through a financial restructur­ing, Marc Tellier plans to step down as president and chief executive, the company said Thursday.

Mr. Tellier will remain in the role until a search committee settles on a candidate, but will exit no later than Aug. 15.

He has led the Montrealba­sed publisher of the Yellow Pages print and online directorie­s since 2001, a difficult period for the company as it grappled with how to transition its legacy print business to a digital model.

Yellow Media completed a massive restructur­ing in December — under which its lenders swapped debt for secured and unsecured debt and new shares in the company — shedding about $1.5-billion in debt in the process.

The recapitali­zation was a tough sell for Mr. Tellier, who conducted a tense call with Yellow Media’s creditors last August, warning the company would be forced to seek bankruptcy protection if they did not agree to the restructur­ing.

After the creditors eventually signed on, the transactio­n was blessed by the Quebec Superior Court and became effective Dec. 20.

New Yellow Media shares have increased by about 50% since then, although they were down a little more than 1% to $10.35 by midday Thursday following news of the management change.

“As a result of the recapitali­zation which was implemente­d in December 2012, I believe Yellow Pages Group is now well-positioned to successful­ly continue its digital transforma­tion,” Mr. Tellier said Thursday.

Robert MacLellan, chairman of the Yellow Media board, will head up the search committee for a replacemen­t.

“We thank Marc for his leadership and many years of devoted service to Yellow Pages Group and his agreement to remain in order to assist in effecting a smooth transition,” Mr. MacLellan said. “We look

We thank Marc for his leadership

forward to appointing a new chief executive officer who can continue the ongoing transforma­tion of YPG into a leading digital advertisin­g and marketing solutions company.”

Mr. Tellier, the son of prominent Quebec public servant and businessma­n Paul Tellier, came to Yellow Media after more than a decade with BCE Inc. and was senior vice-president of partnershi­p developmen­t at Bell Canada before joining the directory company. YELLOW MEDIA LTD.

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 ?? JOHN KENNEY / POSTMEDIA NEWS FILES ?? Yellow Media head Marc Tellier announced Thursday he will be leaving the company after 12 years.
JOHN KENNEY / POSTMEDIA NEWS FILES Yellow Media head Marc Tellier announced Thursday he will be leaving the company after 12 years.

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