BUD LIGHT TO OF­FER CALO­RIE COUNTS ON BEER PROD­UCTS

ME­DIA

National Post (National Edition) - - FINANCIAL POST -

Bud Light is adding prom­i­nent nutrition la­bels to its beer pack­ag­ing in a bid to tap con­sumer de­mand for more in­for­ma­tion about what’s in their food and drinks. The lead­ing U.S. beer brand, which is mired in a pro­tracted sales slump, will be­gin in­clud­ing stan­dard white nutrition la­bels on case boxes and six-packs next month, brewer An­heuser-Busch InBev NV said on Fri­day. Un­like pack­aged food and other non-al­co­holic drinks, the beer in­dus­try isn’t re­quired to list calo­ries, sat­u­rated fat, sugar and car­bo­hy­drates on its prod­ucts, though Bud Light cur­rently lists such in­for­ma­tion in small type on cans and bot­tles. AB InBev is hop­ing that its new la­bels will help buoy the brand. “We want to be trans­par­ent,” said Andy Goeler, vice-pres­i­dent of mar­ket­ing for Bud Light.

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