PELOTON TO CYCLING RIVAL ECHELON: THERE’S NO ‘FREE RIDE’

Peloton Interactive Inc. sued competitor Echelon Fitness LLC, accusing it of flooding the market “with cheap, copycat products” while waging a false-advertising campaign to undercut Peloton’s business. In a lawsuit accusing Echelon of infringing patents and trademarks, New York-based Peloton said the Tennessee-based upstart had lied about Peloton’s business and stolen its customers. It wants a federal court in Delaware to put a halt to what it called Echelon’s attempt to “free ride off Peloton’s innovative technology.” The suit comes on the heels of Peloton’s public offering that saw the stock drop from US$29 a share to less than US$23. Lou Lentine, president of Echelon Fitness Multimedia, which owns the Echelon brand, said the firm will fight Peloton in court.