National Post (National Edition)

Quality Food That Makes Your Pets and the Planet Happy

- Melissa Vekil

Petownersk­nowthe importance of a balanced and nutritious diet for the optimal health of their beloved, furry friends. As more and more pet owners look for high-quality, premium food options, many are discoverin­g the benefits of wet food. Not only is wet food a great way to add variety to your pet’s diet, it can also provide unique health benefits. If your four-legged family member is getting bored at mealtime or refuses to drink enough water, wet food can be an excellent way to add moisture to their diet while enticing them to eat. NOW FRESH ™, a Canadian brand focused on premium-quality pet nutrition, offers complete and balanced wet food recipes made with fresh meats and fish plus bone broth as a source of collagen, and a tasty meaty flavour dogs and cats love. Offered ina variety of textures to tempt picky eaters, including stews, pâtés, shredded, and minced, these recipes-are-non-GMO and freeof artificial colours, flavours, and preservati­ves.

NOW FRESH also offers a variety of grain free dry food recipes for cats and dogs, tailored to specific breed sizes and life stages with functional ingredient­s, balanced nutrient levels, and unique kibble shapes and sizes. Made with premium-quality ingredient­s including fresh de-boned meats and fish and over 20 nutrient-rich superfoods like pumpkin, blueberrie­s, and even papaya, these minimal ly-processed recipes are cooked at the lowest temperatur­e possible and completely free of by-product or meat meals.

Protecting the planet

All NOW FRESH wet food recipes come in Tetra Pak® cartons that are manufactur­ed from Forest Stewardshi­p Council®-certified paperboard, a sustainabl­e and innovative packaging option. The Tetra Pak cartons are BPA-free, recyclable, and made from 69 percent renewable materials. This unique packagingu­ses less rawmateria­l andis more compact to ship than cans, making NOW FRESHan environmen­tally-friendly option.

Tetra Pak cartons are extremely safe and easy to use, with at ear-off strip to open by hand and no sharp edges. They’re also re-closeable, to ensure that your pet gets the freshest food possible. The NOW FRESH stew andpâtécoo­ked directly in the cart onto prevent cross-contaminat­ion. Cooking them at low temperatur­es for the shortest amount of time possible helps ensure the ingredient­s are easily digested and retain their nutritiona­l value.

Supporting pets in need

NOW FRESH doesn’t just make fresh recipes that taste great and are good for the environmen­t. The company also just made its largest donation ever, with more than 200,000 premium-quality-meals distribute­d to animal rescue groups and shelters across Ontarioand Quebec. Donations were also made to several shelters that are supporting those struggling to feed their pets due to financial strain caused by the COVID-19 pandemic.

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