National Post (National Edition)

BERNIE'S GOOFTASTIC INAUGURATI­ON COAT IS SELLING OUT

-

The indelible image of Bernie Sanders bundled up in a jacket and mittens at the U.S. presidenti­al inaugurati­on didn't just spawn memes around the world — it also led to a massive spike in sales. Burton Snowboards, the Vermont outerwear company that made the coat the senator wore at Joe Biden's inaugurati­on, said its website has been inundated with visitors in the past few days.

Sales of the Edgecomb down jacket on Wednesday were more than double that of the previous 17 days combined, and the specific colour worn by Sanders has sold out. Viewers worldwide seized on Sanders's amusingly pragmatic outfit as the latest example of his “grumpy chic” esthetic. The woman who made the senator's mittens was inundated with orders, too.

 ??  ??

Newspapers in English

Newspapers from Canada