U.S. college sports needs a fix, with three presidents

The solution to the NCAA's problems is not Robert Gates or Condoleezza Rice or any of the other names being tossed around since Mark Emmert announced that he (mercifully) will retire 14 months from now after a disastrous tenure as the group's president.

To act as if the NCAA became a corrupt, money-sucking organization only when Emmert succeeded the late Myles Brand in 2010 is naive. This is what the NCAA always has been, dating from Walter Byers, its first executive director. Byers created the term “student-athlete” to perpetuate the myth of college athletes, specifically football and basketball players, as amateurs.

Brand, best known as the Indiana University president who fired Bob Knight, worked very hard to reform the NCAA. If pancreatic cancer hadn't killed him at the age of 67 in 2009, the NCAA might have become at least a semi-respectable organization.

Now, it is broken beyond repair, collecting billions from television while continuing to insist it's No. 1 concern is the “student-athletes.”

This is why it is a waste of time to try to hire someone to try to fix it. The NCAA, as currently constituted, needs to go away. It needs to be replaced by three different organizations: one that governs football, one for men's basketball and a third for non-revenue sports. Each needs a strong, smart commissioner and its own of rules.

My colleague Sally Jenkins pointed out in her column that the current rule book has been “cut down” to 195 pages. Here's one thing I know about rule books: If you get past 10 pages, or maybe five, no one is paying attention and almost no one will understand all the details. To make rules that are supposed to govern both SEC football and Northeast Conference soccer is ludicrous and hapless.

So, blow up the NCAA completely — and begin making plans to do so today, so new leadership can be in place by the time Emmert leaves. Find smart non-bureaucrats to write three rule books. Make clear that any cheating at all will result in a one-year death penalty for any program, no excuses. Get caught in any major violation, you don't play for a year. Second time, it's three years. Third time, well, you better find a new sport to play.

Make the rules clear and concise.

Football already is more or less separate from the NCAA, and it has a very smart, able executive director in Bill Hancock already in place with the College Football Playoff. But Hancock lacks real authority. The selection committee members have final say on most things and, like the basketball committees, they almost always find ways to screw up a one-car parade.

All you have to do is watch them warble back-and-forth on expanding the playoff, their decision-making always coming down to making the Power Five conferences the most money possible without giving schools in smaller leagues a chance to win anything that really matters.

Put Hancock in charge and have the committee report to him, not the other way around.

Then, go out and find real leaders for the other two organizations. No college presidents who know nothing about sports. No politicians either. If Mike Krzyzewski is too old at 75 to run the basketball division, convince Jay Wright to do it. Or Dan Gavitt, who currently runs the NCAA men's tournament. Gavitt would be a good choice if he can shake himself loose from the NCAA's bureaucratic mentality and be the leader his father, Dave, was when he invented the Big East.

The most important thing for anyone running men's college basketball in the next 10 years will be to make the Power Five schools understand that breaking away from the rest of Division I am a bad idea.

The power schools do not create March Madness, or any sort of magic in the sport's most relevant month. St. Peter's does; Oral Roberts does; Butler, VCU and George Mason did. Take away St. Peter's stunning run this season and you have, for the most part, a yawn-filled NCAA tournament that was interesting only to fans of the Final Four teams.

The most difficult job might be finding someone to lead the non-revenue sports division because there are so many sports involved. But with a viable set of rules and the right mindset, it can be done.

Mark Emmert