The incomparable Emma Watson.
EMMA WATSON. A young girl who made wizardry cool. An artist who isn’t afraid to create her own future. A fashion designer who, with effortless grace, walks the line between fabulous style and ethical fashion. A style maker.
As the year of greenery continues, it seems fitting to shine light on a sustainable style maker. From her early launch into stardom with Harry Potter to becoming one of the most stylish women of our generation, Emma Watson has been turning heads from a young age - growing up gracefully. She is the Millennial cool girl: modern style icon and an advocate for gender equality and ethical fashion. Already an iconic actress, United Nations Goodwill Ambassador and Brown graduate, Watson mixes style with smarts and stays true to herself when it comes to dressing.
For Watson it is all about the longevity of fashion, not “fast fashion”. The British actress and activist is on a mission, through her social media and celebrity influence, the true cost of the garments being produced in the industry. From wearing a Calvin Klein gown to the Met Gala made out of waste plastic bottles to plugging ethical fashion on social media platforms and world stages – Hermoine has grown up into a conscious fashion forward darling who is not afraid to push the envelope. Combining her style, sharp mind and strong voice, Watson teamed up with fair trade and organic clothier, People Tree in 2010 to release a capsule collection
handmade by fair trade groups. Making International Bestdressed and appearing on the red carpet since age 11, Watson has constantly been developing and changing her sense of style with the cohesion of maturity and elegance.
Whether it is an embellished designer gown or a trench coat and flats on her day off, Watson has become known for her effortlessly classic style, often merging feminine and masculine silhouettes. Pairing ethics with glamour, Watson has been championing The Green Carpet Challenge, an organization that works with celebrities and iconic designers to promote sustainable red carpet style. By wearing gowns and suits from designers who stray from chemicals and fabrics that harm the planet, Watson has become a role model with the future of the industry at mind.
With the recent release of Beauty and the Beast Watson launched an Instagram account following her fashion choices during the press tour. With over 350K in the first week, “The Press Tour” instagram highlights eco-fashion brands Watson wears including Stella Mccartney, the first luxury brand to be committed to producing products without leather, skins, feathers or fur – talk about beauty and the brains!