NICHE Magazne - - Inside This Issue - By Josie Sal­dat

The in­com­pa­ra­ble Emma Wat­son.

EMMA WAT­SON. A young girl who made wiz­ardry cool. An artist who isn’t afraid to cre­ate her own fu­ture. A fash­ion de­signer who, with ef­fort­less grace, walks the line be­tween fab­u­lous style and eth­i­cal fash­ion. A style maker.

As the year of green­ery con­tin­ues, it seems fit­ting to shine light on a sus­tain­able style maker. From her early launch into star­dom with Harry Pot­ter to be­com­ing one of the most stylish women of our gen­er­a­tion, Emma Wat­son has been turn­ing heads from a young age - grow­ing up grace­fully. She is the Mil­len­nial cool girl: mod­ern style icon and an ad­vo­cate for gen­der equal­ity and eth­i­cal fash­ion. Al­ready an iconic ac­tress, United Na­tions Good­will Am­bas­sador and Brown grad­u­ate, Wat­son mixes style with smarts and stays true to her­self when it comes to dress­ing.

For Wat­son it is all about the longevity of fash­ion, not “fast fash­ion”. The Bri­tish ac­tress and ac­tivist is on a mis­sion, through her so­cial me­dia and celebrity in­flu­ence, the true cost of the gar­ments be­ing pro­duced in the in­dus­try. From wear­ing a Calvin Klein gown to the Met Gala made out of waste plas­tic bot­tles to plug­ging eth­i­cal fash­ion on so­cial me­dia plat­forms and world stages – Her­moine has grown up into a con­scious fash­ion for­ward darling who is not afraid to push the en­ve­lope. Com­bin­ing her style, sharp mind and strong voice, Wat­son teamed up with fair trade and or­ganic cloth­ier, Peo­ple Tree in 2010 to re­lease a cap­sule col­lec­tion

hand­made by fair trade groups. Mak­ing In­ter­na­tional Best­dressed and ap­pear­ing on the red car­pet since age 11, Wat­son has con­stantly been de­vel­op­ing and chang­ing her sense of style with the co­he­sion of ma­tu­rity and el­e­gance.

Whether it is an em­bel­lished de­signer gown or a trench coat and flats on her day off, Wat­son has be­come known for her ef­fort­lessly clas­sic style, of­ten merg­ing fem­i­nine and mas­cu­line silhouettes. Pair­ing ethics with glam­our, Wat­son has been cham­pi­oning The Green Car­pet Chal­lenge, an or­ga­ni­za­tion that works with celebri­ties and iconic de­sign­ers to pro­mote sus­tain­able red car­pet style. By wear­ing gowns and suits from de­sign­ers who stray from chem­i­cals and fab­rics that harm the planet, Wat­son has be­come a role model with the fu­ture of the in­dus­try at mind.

With the re­cent re­lease of Beauty and the Beast Wat­son launched an In­sta­gram ac­count fol­low­ing her fash­ion choices dur­ing the press tour. With over 350K in the first week, “The Press Tour” in­sta­gram highlights eco-fash­ion brands Wat­son wears in­clud­ing Stella Mccart­ney, the first lux­ury brand to be com­mit­ted to pro­duc­ing prod­ucts with­out leather, skins, feath­ers or fur – talk about beauty and the brains!

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