In­side the ex­cep­tion­ally artis­tic mind and Tec­tonic col­lec­tion of fashion de­signer, Irina Dzhus.

NICHE Magazne - - Inside This Issue - DE­SIGNER/STYLIST Irina Dzhus PHO­TOG­RA­PHER Le­sha Lich MOD­ELS Maria Jen­nyfer for PM Man­age­ment Intl Anas­ta­sia Kolenkova Web­site: iri­nadzhus.com In­sta­gram: @dzhus.con­cep­tual.wear

the de­signer:

DZHUS: is a con­cep­tual wom­enswear brand launched in 2010 by Ukrainian de­signer and stylist Irina Dzhus. Avant­garde yet util­i­tar­ian, DZHUS: is known for in­no­va­tive cut, multi-func­tional trans­former gar­ments and aus­tere in­dus­trial aes­thet­ics. In­spired by the com­plex struc­ture of the am­bi­ent. Irina Dzhus de­liver unique ex­per­i­men­tal gar­ment con­struc­tion.

the col­lec­tion:

Tec­tonic is ded­i­cated to the evo­lu­tion of Earth, from a new­born planet to a strong­hold of civ­i­liza­tions and tech­nolo­gies.

The tec­tonic process has been in­ter­preted in the ar­chi­tec­tural cut of the gar­ments in this col­lec­tion: like the con­ti­nents split and re­unite, the con­struc­tion of the fashion for­ward col­lec­tion dis­in­te­grate into mod­ules, which then re­or­ga­nize into new forms, cel­e­brat­ing the in­fi­nite cy­cle of na­ture. By chang­ing their shapes and sil­hou­ettes, the pieces adapt to dif­fer­ent pur­poses and weather con­di­tions.

THL zoomor­phic con­fig­u­ra­tion of the out­fits pay trib­ute to the phe­nom­e­non of the ter­res­trial life’s gen­er­a­tion and de­vel­op­ment. Associated with fos­sil pre­his­toric or­gan­isms, the col­lec­tion car­ries a mes­sage about fragility of the ma­te­rial ex­is­tence, value of re­mem­ber­ing the roots and im­por­tance of liv­ing in syn­ergy with na­ture.

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