FLEET­ING BEAUTY OF AM­S­TER­DAM

NICHE Magazne - - Inside This Issue -

Scotch & Soda FW2017 takes in­spi­ra­tion from an ar­chi­tec­tural find - a sym­bol for globe trot­ting and world dis­cov­ery back in 1912 .

Scotch & Soda Fall-win­ter 2017 takes in­spi­ra­tion from an ar­chi­tec­tural ‘find’ – a sym­bol for globe trot­ting and world dis­cov­ery back in 1912...

Still stand­ing grand to­day, Am­s­ter­dam’s ‘Het Scheep­vaarthuis’ or ‘Ship­ping House’, ig­nites this brand’s sea­sonal sto­ries and themes.

The cre­ative team wan­dered the cor­ri­dors of this mar­itime HQ, draw­ing on the build­ing’s de­sign reimag­in­ing its lead­ing nau­ti­cal char­ac­ters for a rich and op­u­lent Fall-win­ter 2017 col­lec­tion.

“We are ex­plor­ers, cap­tains, even sea ban­dits this FW17. These char­ac­ters lend us heaps of beau­ti­ful de­sign cues. We also draw in­spi­ra­tion from coun­tries fur­thest from ours – that’s what the be­gin­ning of ship­ping was all about – find­ing new beauty and com­bin­ing it with the best ideas and craft from back home in Am­s­ter­dam.” Mar­lou van En­ge­len, Cre­ative Di­rec­tor Scotch & Soda

Scotch & Soda FW17 is a col­lec­tion in which nau­ti­cal ref­er­ences are reimag­ined as con­tem­po­rary style state­ments through­out: a dou­ble breasted waist­coat gets a new longer length, sheer tops get vo­lu­mi­nous ruf­fles in­spired by the seas and ex­plorer’s cable knits are given new edge with di­rec­tional col­or­block­ing.

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