Started from the base­ment, now we’re here

Cel­e­brat­ing 30 years of your Post

North Toronto Post - - News - RON JOHN­SON

Thirty years ago, the first is­sue of Post City mag­a­zines hit front porches and mail­boxes in Toronto neigh­bour­hoods.

We started our jour­ney with one sin­gle edi­tion, the Bayview Post, and have grown to eight pub­li­ca­tions through­out the city.

The Post be­gan in a North Toronto base­ment, two ac­tu­ally. Although we now have a right and proper of­fice space, com­plete with bowl­ing pins and a pack of dogs, in some ways we are still there.

In a world where the end of print has ap­peared as a spec­tre on the me­dia hori­zon more times than I can count, it feels good that we have man­aged to sur­vive and in­deed thrive by pay­ing close at­ten­tion to what re­ally mat­ters: our read­ers.

In the be­gin­ning, we wanted our mag­a­zines to be a com­bi­na­tion of small-town folksy com­mu­nity and so­phis­ti­cated city fare. Think a pie cool­ing on the win­dowsill, ex­cept the pie is made of some fancy an­cient grain flour and fresh heir­loom ap­ples from the Brick Works farm­ers mar­ket.

I can still re­mem­ber pro­duc­ing the mag­a­zine on paste-up boards that were pho­tographed and sent to the prin­ters. Each edit or change, no mat­ter how mi­nor, was a painstak­ing process in­volv­ing a util­ity knife and glue. And then there was deal­ing with ac­tual phys­i­cal pho­to­graphs and neg­a­tives. It was quite the scene.

This whole com­puter thing came along at just the right time.

At Post City, we don’t fol­low trends, we don’t play the lis­ti­cle game or deal in gos­sip. We tell our city’s tales and we do it well.

We fo­cus on pro­vid­ing our read­ers with good in­for­ma­tion and in­ter­est­ing sto­ries about the peo­ple that live in their neigh­bour­hoods, as well as a glimpse of the best of the city of Toronto’s of­fer­ings.

De­spite our fo­cus on neigh­bour­hoods, we have pro­duced some of the city’s best food cov­er­age sup­ported by Joanne Kates, who we have al­ways con­sid­ered the num­ber one food critic in town. Our an­nual top 100 restau­rants in Toronto edi­tion is still a must-read.

Our news cov­er­age ex­plores is­sues that mat­ter to our com­mu­ni­ties: keep­ing an eye on overde­vel­op­ment of our neigh­bour­hoods; watch­ing out for lo­cal crime; mon­i­tor­ing real es­tate trends; is­sues re­lated to the en­vi­ron­ment, such as the health of our ravines, tran­sit and traf­fic; and stand­ing up for lo­cal res­i­dents and main street busi­ness own­ers.

Thank you so much for all your emails, calls, In­sta­gram posts, tweets and drop-ins. We couldn’t have made it this far without you.

Post City cov­ers over three decades, in­clud­ing (clock­wise from top left) is­sue num­ber one, Eugene Levy, Deepa Me­hta and Mar­garet Atwood

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