Started from the basement, now we’re here
Celebrating 30 years of your Post
Thirty years ago, the first issue of Post City magazines hit front porches and mailboxes in Toronto neighbourhoods.
We started our journey with one single edition, the Bayview Post, and have grown to eight publications throughout the city.
The Post began in a North Toronto basement, two actually. Although we now have a right and proper office space, complete with bowling pins and a pack of dogs, in some ways we are still there.
In a world where the end of print has appeared as a spectre on the media horizon more times than I can count, it feels good that we have managed to survive and indeed thrive by paying close attention to what really matters: our readers.
In the beginning, we wanted our magazines to be a combination of small-town folksy community and sophisticated city fare. Think a pie cooling on the windowsill, except the pie is made of some fancy ancient grain flour and fresh heirloom apples from the Brick Works farmers market.
I can still remember producing the magazine on paste-up boards that were photographed and sent to the printers. Each edit or change, no matter how minor, was a painstaking process involving a utility knife and glue. And then there was dealing with actual physical photographs and negatives. It was quite the scene.
This whole computer thing came along at just the right time.
At Post City, we don’t follow trends, we don’t play the listicle game or deal in gossip. We tell our city’s tales and we do it well.
We focus on providing our readers with good information and interesting stories about the people that live in their neighbourhoods, as well as a glimpse of the best of the city of Toronto’s offerings.
Despite our focus on neighbourhoods, we have produced some of the city’s best food coverage supported by Joanne Kates, who we have always considered the number one food critic in town. Our annual top 100 restaurants in Toronto edition is still a must-read.
Our news coverage explores issues that matter to our communities: keeping an eye on overdevelopment of our neighbourhoods; watching out for local crime; monitoring real estate trends; issues related to the environment, such as the health of our ravines, transit and traffic; and standing up for local residents and main street business owners.
Thank you so much for all your emails, calls, Instagram posts, tweets and drop-ins. We couldn’t have made it this far without you.
Post City covers over three decades, including (clockwise from top left) issue number one, Eugene Levy, Deepa Mehta and Margaret Atwood