Ottawa Citizen

Citizen appoints new advertisin­g sales VP

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The Citizen welcomes a new vicepresid­ent of advertisin­g sales today as Ryan Shortt moves into the newspaper business, and into Ottawa.

Mr. Shortt, 33, has been working for Canpages, a company that publishes telephone directorie­s across Canada.

He arrives at the Citizen as the industry is going through changes — among them, building the website side of what was traditiona­lly a publicatio­n only on newsprint.

Mr. Shortt’s work will cover both sides of this street, but he says the key doesn’t lie just in understand­ing how a newspaper works.

“The real job is to understand what businesses need,” and to make sure that advertisin­g relates to those needs, he said.

He said he’s excited to be moving to a lively and attractive city.

It will also be his first experience of life in Ottawa, though he has connection­s here through his wife’s side of the family.

“I’m also looking forward to living in a city with a winning hockey team,” he said. (His last job was in Toronto.)

“Ryan brings to the Citizen an impressive combinatio­n of skills and sales management success that will enhance our leadership position,” said the newspaper’s publisher, Jim Orban.

“In this leadership position he’ll work with an experience­d sales group and identify growth areas for print and online. This will include identifyin­g and developing new advertisin­g revenue streams utilizing innovative products and services.”

Yesterday afternoon, Mr. Shortt was still wrapping up the final details of his former job, which doesn’t leave any time for a break before starting the new one.

“But that’s fine,” he said. “I believe in jumping in with both feet.”

 ??  ?? Ryan Shortt
Ryan Shortt

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