Citizen appoints new advertising sales VP
The Citizen welcomes a new vicepresident of advertising sales today as Ryan Shortt moves into the newspaper business, and into Ottawa.
Mr. Shortt, 33, has been working for Canpages, a company that publishes telephone directories across Canada.
He arrives at the Citizen as the industry is going through changes — among them, building the website side of what was traditionally a publication only on newsprint.
Mr. Shortt’s work will cover both sides of this street, but he says the key doesn’t lie just in understanding how a newspaper works.
“The real job is to understand what businesses need,” and to make sure that advertising relates to those needs, he said.
He said he’s excited to be moving to a lively and attractive city.
It will also be his first experience of life in Ottawa, though he has connections here through his wife’s side of the family.
“I’m also looking forward to living in a city with a winning hockey team,” he said. (His last job was in Toronto.)
“Ryan brings to the Citizen an impressive combination of skills and sales management success that will enhance our leadership position,” said the newspaper’s publisher, Jim Orban.
“In this leadership position he’ll work with an experienced sales group and identify growth areas for print and online. This will include identifying and developing new advertising revenue streams utilizing innovative products and services.”
Yesterday afternoon, Mr. Shortt was still wrapping up the final details of his former job, which doesn’t leave any time for a break before starting the new one.
“But that’s fine,” he said. “I believe in jumping in with both feet.”