Ottawa Citizen

Decline in newspaper ads


U.S. newspapers’ print advertisin­g sales fell the most in 37 years in the first quarter, tumbling 14 per cent on shrinking real estate and job markets, and the loss of business to the Internet. Advertiser­s spent $8.43 billion U.S. on newspaper ads in the first three months of 2008, according to the Newspaper Associatio­n of America, the eighth drop in the last nine quarters. Real estate and recruitmen­t ads each fell 35 per cent. Newspapers’ websites aren’t attracting enough dollars to pick up the slack. Newspaper-owned sites attracted $804 million in advertisin­g during the quarter, the NAA said, up 7.2 per cent from last year and the smallest gain since the industry group began reporting online sales growth in 2004.

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