Tablet own­er­ship dou­bles in Canada

Netflix sub­scribers also on rise


TORONTO • Tablet own­er­ship is grow­ing ex­plo­sively in Canada, ac­cord­ing to a new report on tech trends, which also notes that Netflix con­tin­ues to sign up new sub­scribers.

The Me­dia Tech­nol­ogy Mon­i­tor con­ducts reg­u­lar sur­veys to chart changes in the use of tech­nol­ogy in Canada. Its lat­est report based on a poll from the fall sug­gests 28 per cent of an­glo­phone Cana­di­ans owned a tablet at the time of the sur­vey, more than dou­ble the 12 per cent who had one in the fall of 2011 and seven times the 2010 fig­ure. About 60 per cent of those tablet own­ers had an iPad and al­most 20 per cent had an An­droid de­vice.

About 55 per cent of the an­glo­phone pop­u­la­tion had a smart­phone, which ac­counted for two-thirds of all cell­phone users.

Tech trends have tra­di­tion­ally been adopted more slowly by fran­co­phones and that hasn’t changed, ac­cord­ing to the report. Tablet own­er­ship was at 17 per cent among fran­co­phones and smart­phone own­er­ship was at 39 per cent.

The report backs up Netflix’s claim that Cana­di­ans are en­thu­si­as­ti­cally sign­ing up for the video stream­ing ser­vice. Ac­cord­ing to the sur­vey, 21 per cent of an­glo­phones were Netflix sub­scribers in the fall, up al­most 50 per cent from the spring of 2012.

A num­ber of dif­fer­ent dig­i­tal view­ing habits are grow­ing, ac­cord­ing to the report, in­clud­ing watch­ing full-length TV shows on­line (24 per cent of an­glo­phones do it), watch­ing TV on a smart­phone (seven per cent, up from four per cent in 2011) and watch­ing TV on a tablet (six per cent of all sur­veyed, 22 per cent of tablet own­ers).

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