Can’t find that perfect fabric or wallpaper?
You can create it online, even with a little help from interior designers
When Renee Pedro bought a house with mid-century decor, she decided to embrace the look. Drawing inspiration from the 1963 Philco oven in her kitchen, she began hunting for towels and table linens with a mod ’ 60s vibe to complement the appliance.
“That oven was my style. My thing,” says Pedro, of Philadelphia.
She was disappointed by the lack of choices, and in 2009 began looking for a way to create her own textiles to decorate the kitchen. “I couldn’t find something that fit my esthetic, so I decided to make it.”
After a year of looking online, she found a company that would allow her to design her own fabric. Now she runs her own online business, Crashpaddesigns.
com, selling tea towels, pillow cases and table linens in mod, bright, geometric or flowered patterns that she designs herself.
Many companies have begun to offer consumers the chance to create custom fabrics and wallpapers. Advances in printing have made it more affordable to create small runs and to make highquality products faster and cheaper, says Aaron Kirsch, president of Astek Wallcovering Inc. in Van Nuys, Calif.
He sells directly to consumers via his company’s website, Designyourwall.com. The company also makes custom products for the fashion, hospitality and motion picture industries. Demand for the custom products has been steadily rising, Kirsch says.
“Custom wall covering ... has gone ballistic.”
Homeowners can create their own wall covering for about $6.50 a square foot (0.09 square metre), he says.
Custom fabrics run about $18 to $30 a yard (0.91 metre), adds Rysa Pitner, founder of Fabric on Demand in Los Angeles.
Custom options appeal to “individuals who love to author their own stuff,” she says.
You can upload photos, original artwork or computerdesigns on her company’s website, Fabricon demand.
Some manufacturers have designers who help customers develop the look they want. Do-it-yourself designers can usually preview the order online or order a sample piece. It normally takes less than a month for orders to be processed. The websites also have a variety of premade patterns available.
Nile Johnson of Nile Johnson Interior Design in Kennett Square, Pa., says custom pieces help his firm create spaces that reflect a client’s personality.
“It really helps the interior show and breathe who they are,” he says. “It’s not just pretty. It’s not just functional. It really tells their story.”
Johnson has used the custom printing process to create a window shade depicting a child’s favourite story book. He is currently creating wallpaper that corresponds to a client’s checkered dishes.
Creating rolls of wallpaper for an accent wall or producing yards of fabric to make curtains, bedding or furniture covering allows homeowners to create layers of design that contribute to the look they are after, adds Los Angeles designer Kate Albrecht, who runs the website Mrkate.com.
“It’s a layered look, where they feel like each little element of a room speaks about their personality,” she says.
“As a designer, you have this idea for a perfect fabric in your mind and sometimes you can’t find it. Sometimes that fabric needs to be created.”