Ottawa Citizen

Anyone up for a free funeral at the ol’ ball game?

Best essay wins $10,000 promotion

- MICHAEL RUBINKAM

ALLENTOWN, Pa. From the minor-league baseball club that gave you the world’s first urinal gaming system comes a promotion that’s more six feet under than it is over the top: One “lucky” fan will win a free funeral package.

The triple-A affiliate of the Philadelph­ia Phillies, the Lehigh Valley IronPigs, Tuesday had perhaps the most bizarre fan giveaway.

Minor-league clubs are notorious for the wacky promotions they run to help put fans in the seats, and the IronPigs are no exception. Earlier this year, the team boasted about the new gaming system it had installed in men’s restrooms at Coca-Cola Park.

But a free funeral? Talk about burying the competitio­n.

“It’s one of our best out of-promotions. Or maybe I should say one of our best ‘in-the-box’ promotions,” quipped IronPigs general manager Kurt Landes.

Fans had to submit an essay describing their ideal funeral and explain why they deserved a free one. More than 50 essays were turned in.

Some of the contestant­s took a lightheart­ed approach. A fan of movie Westerns wrote how his funeral would feature the “William Tell Overture” and a photo of the Lone Ranger. A woman joked that she wanted bouncers to remove mourners who weren’t sufficient­ly mournful.

Others were far more serious. One fan, recently diagnosed with ALS, wrote how his family is watching his “life quickly draining from my body. No one was prepared, emotionall­y or financiall­y, for the loss or to prepare a final memorial.”

The winner of the essay contest, to be announced during the sixth inning, gets a casket, embalming or cremation, hearse, headstone, flowers and a funeral or memorial service, all valued at nearly $10,000. A nearby funeral home is the sponsor.

The IronPigs have opted to call Tuesday night’s giveaway “Celebratio­n of Life Night.” Grim reapers and tombstones are out, angelic music and a release of doves at home plate in.

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