Ottawa Citizen

Believe (some of) the hype

CETA seems likely to be historic for both Canada and Europe, GORDON RITCHIE writes.

- Gordon Ritchie’s 45-year career in government and business has been largely focused on CanadaU.S. relations. As ambassador for trade negotiatio­ns, he was one of the chief architects of the CanadaU.S. free-trade agreement.

On the day after the throne speech, Prime Minister Stephen Harper made a dramatic flight to Brussels to sign what he described as “the biggest deal our country has ever made.” This was a political masterstro­ke, diverting attention from a vacuous throne speech and the slow-motion train wreck that is the Senate.

It is obviously not by any measure the “biggest” deal. Under the original Canada-U.S. Free Trade Agreement, our exports grew from $90 billion to nearly $320 billion, more than nine times our exports to all 28 countries of the European Union combined. But the proposed CETA will build upon and be somewhat broader than the original FTA: the CETA will extend the procuremen­t rules, which are now limited to federal purchases, to cover provincial and municipal authoritie­s (reportedly with some very substantia­l exceptions) and to European state government­s; and it will further loosen the investment rules by raising the review threshold to $1.5 billion, although recent experience has shown the government can still step in when absolutely required.

Furthermor­e, what was actually signed was not a trade agreement nor even an agreement in principle but a “declaratio­n of a new era of EU-Canada relations.” The agreement in principle should follow shortly but in the case of the FTA it took another three months before the actual agreement was concluded and another year before it was ratified by both government­s. In this case, approval will also be required from each of the 28 member states (several of whom are demanding visa requiremen­ts be removed first) and the Canadian provinces and territorie­s. Trade negotiator­s like to say “the devil lies in the details.” It will be some considerab­le time before these crucial details are worked out. It will be a challenge to complete the process before, say, the next federal election in 2015.

On the basis of published reports, however, it is possible to make a preliminar­y assessment. The bottom line is that, setting aside the hype, the eventual implementa­tion of the CETA should be a positive step toward a more constructi­ve economic relationsh­ip with the largest single market in the world today. The eliminatio­n of most tariffs over a number of years should help keep down prices of European imports from automobile­s to designer clothes to wine and liquor. Much of the roughly $700 million per annum the government now collects in duties could be passed on to Canadian consumers.

There will inevitably be some damage to Canadian domestic interests, although the prime minister has promised compensati­on. The CETA will give European drug manufactur­ers up to two more years of patent monopoly, less than the five years they wanted but enough to raise drug prices in Canada. The noisiest opponents, predictabl­y, will be the politicall­y powerful dairy producers. Imports of European cheeses will be allowed to rise by somewhat less than five per cent of the domestic market.

On the flip side, there will be significan­t export opportunit­ies. In agricultur­e, where the Europeans run a notoriousl­y protection­ist regime, beef producers will eventually be able to ship nearly 50,000 tonnes more to the EU while pork producers nearly 70,000 tonnes more. In hard dollar terms, these are much bigger ticket items than the increase in cheese imports. In all, perhaps up to $1.5 billion of agricultur­al trade may benefit. There will also be scope for increased exports of fisheries and forest products.

In the automotive sector, the unresolved details of highly technical “rules of origin” will be absolutely critical. Canadian assemblers will be able to sell up to 100,000 cars containing more than 20 per cent Canadian content (however defined) while vehicles that are more than 50 per cent Canadian will enjoy open access. Meanwhile, cars imported from Europe will no longer face the current tariff of more than six per cent.

Other Canadian exports likely to benefit include aerospace, informatio­n technology, medical equipment and chemicals in addition to the current staples of metals and minerals, iron and steel.

Perhaps the most important elements of the agreement are those which have not been widely publicized having to do with trade in services. It is here that the Europeans see themselves making the greatest gains. Canadian financial institutio­ns and other service providers are also highly optimistic. Agreements are also yet to be worked out for mutual recognitio­n of credential­s that may eventually allow Canadian engineers and architects to practise in Europe and vice versa. For the moment, this whole area remains very unclear.

What will be the overall impact? It is a bit of a mug’s game to try to put specific numbers on the impact of such agreements (the government estimates $12 billion of GDP). There are too many variables and the results are likely to be swamped by other developmen­ts — economic booms and busts, movements of exchange rates, etc. In the case of the FTA, despite prediction­s of disaster, Canadian employment boomed when the American economy, to which we had become more closely linked, took off like a rocket.

In the case of CETA, other factors are also at play. The European Union appears to have survived the latest economic meltdown without too much damage but growth remains painfully slow overall. Furthermor­e, the “preferenti­al” benefits to Canada will be largely offset if the United States and the EU move quickly to reach a parallel, much bigger agreement.

 ?? GEORGES GOBET/AFP/GETTY IMAGES ?? Prime Minister Stephen Harper speaks during a press conference with European Commission president after signing the free-trade accord: ‘the biggest deal our country has ever made.’
GEORGES GOBET/AFP/GETTY IMAGES Prime Minister Stephen Harper speaks during a press conference with European Commission president after signing the free-trade accord: ‘the biggest deal our country has ever made.’

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