Ottawa Citizen

Bombardier cancels investor day amid fresh doubt about CSeries

- KRISTINE OWRAM

Shareholde­rs who have stuck it out through the 44 per cent decline in Bombardier Inc’s stock price this year may not be rewarded with the chance to question management at an investor day. The company has cancelled the meeting planned for next week and may not hold one at all, news that comes amid the loss of another potential CSeries customer and an analyst warning of a possible “significan­t writedown” on the program.

Shirley Chénier, Bombardier’s senior director of investor relations, said on Wednesday the company “decided to postpone” the investor day that was scheduled for March 11 because its new CEO needs time to get up to speed. Alain Bellemare moved into the Csuite on Feb. 13, replacing Pierre Beaudoin — who is now executive chairman.

A new date has not been set and Chénier said Bombardier “could just skip this year completely.”

Bombardier is the second-worst performing stock on the S&P/TSX Composite Index this year after the company slashed its financial outlook, halted developmen­t of the Learjet 85, suspended its dividend, replaced its CEO and announced plans to raise billions in debt and equity.

In a rare bright spot last week, the larger version of the CSeries jetliner successful­ly completed its maiden flight. However, the pace of orders remains slow and there are concerns that the company won’t be able to meet its target of securing 300 firm orders by the time the first planes are delivered to customers.

That concern was exacerbate­d Wednesday when a major Middle Eastern airline said it is no longer interested in ordering any CSeries planes.

Qatar Airways has run hot and cold on the CSeries since initiating talks with Bombardier in 2008. Those talks broke off in 2009 over a disagreeme­nt on terms, but CEO Akbar Al Baker reiterated in 2012 that the aircraft was of “great interest” to him and he hoped to get a deal done soon.

On Wednesday, Al Baker said the delays to the program extinguish­ed any remaining interest he had in the plane, according to a Reuters report.

“We have completely forgotten about it because you cannot wait indefinite­ly,” he was quoted as saying.

Chris Murray, an analyst at AltaCorp Capital, said an order from Qatar Airways was never assured.

“I always believed there was a very low probabilit­y of that sale ever happening,” Murray said, adding that he thinks Al Baker likes to see his name in the news.

Bombardier spokeswoma­n Marianella de la Barrera said the Qatar Airways decision has “no impact” on the company’s sales strategy.

“We continue to have a healthy pipeline of potential orders from operators all over the world,” she said.

“Given our recent success with the flight test program, we are seeing that interest is certainly increasing.”

However, analysts at Scotiabank said there is a “very real possibilit­y” that Bombardier will have to take a “significan­t writedown” on the CSeries program.

“Not only is the developmen­t cost too high, Bombardier has also set up the production plan based on what we think are optimistic forecasts,” analyst Turan Quettawala wrote in a note to clients.

“As such, taking a writedown on the program and rebating expectatio­ns to a lower level could result in improved future profitabil­ity as well as help Bombardier’s ability to compete with Airbus and Boeing.”

Quettawala said Bombardier should also consider “aggressive discountin­g” to boost orders or even selling the CSeries program altogether.

De la Barrera said the company doesn’t comment on speculatio­n.

When contacted Wednesday, Bombardier customers Odyssey Airlines, Republic Airways and Lease Corporatio­n Internatio­nal — together accounting for 70 CSeries orders — expressed their ongoing support for the CSeries.

“Odyssey maintains full confidence in Bombardier’s ability to deliver our aircraft on order,” CEO Adam Scott said in an email.

 ??  RYAN REMIORZ/THE CANADIAN PRESS ?? Bombardier CEO Alain Bellemare, left, former CEO and executive chairman Pierre Beaudoin and president of Bombardier Commercial Aircraft Mike Arcamone stand in front of a CS300 before its first test flight in Mirabel, Que., on Friday.
 RYAN REMIORZ/THE CANADIAN PRESS Bombardier CEO Alain Bellemare, left, former CEO and executive chairman Pierre Beaudoin and president of Bombardier Commercial Aircraft Mike Arcamone stand in front of a CS300 before its first test flight in Mirabel, Que., on Friday.

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