Ottawa Citizen

Atlantic Canadians rethink chilly phrase

- MICHAEL MACDONALD

• Glynn Williams remembers the wariness and distrust he faced 11 years ago when he started buying properties in a small, economical­ly depressed town in eastern Nova Scotia.

“There were some vocal people … who said, ‘Who’s this guy from Toronto, and who does he think he is buying up the town?’ ” said Williams, who spent 20 years running a Bay Street equity firm before bringing his entreprene­urial zeal to Guysboroug­h, N.S.

They called him a CFA — a “come from away.”

It’s a slight that — to some — speaks volumes about Atlantic Canada’s apprehensi­ve attitude toward newcomers and its legendary cliquishne­ss.

Now, Nova Scotia’s senior federal cabinet minister is on a mission to change that. In recent weeks, Scott Brison has provoked debate by suggesting the phrase should be banned from the Atlantic Canadian vocabulary.

“It’s in our collective interest, economical­ly and socially, to not use terms that reflect a negative view of people who choose to make Atlantic Canada their home,” the Treasury Board president said.

For Williams, attitudes softened over the years as he invested more than $20 million into the town under his Authentic Seacoast brand, establishi­ng a high-end inn, café, pub, craft brewery, coffee business, golf course and distillery.

Brison said a change in attitude is required as part of a larger strategy that includes new immigratio­n measures aimed at changing what he called “a terrifying demographi­c trend line.”

Newfoundla­nd and Labrador has the oldest age profile of any province, and Nova Scotia is a close second, says the report, written by a panel led by Acadia University president Ray Ivany.

The report recommende­d that the number of immigrants admitted annually to Nova Scotia — about 2,300 — should be tripled.

Earlier this week, the Atlantic premiers announced details of a pilot project designed to boost the region’s flagging economy by ensuring newcomers don’t join the steady stream of out-migration to other parts of the country.

Don Desserud, a political scientist at the University of Prince Edward Island, said the notions that Atlantic Canadians have about outsiders — particular­ly those from other provinces — represent a symptom of a much larger problem: the region’s economic stagnation.

Desserud said that despite deep roots in New Brunswick, he has experience­d the subtle reminders of being a CFA since moving to P.E.I. five years ago.

It’s not unusual for Islanders to swap stories about their generation­s of shared history while he is present, leaving him feeling a bit left out, he said.

“You have nothing to add to that. You do end up thinking, ‘I’ll never have that.’ ”

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