VIAGRA FIRM TO SELL GENER­ICS

Ottawa Citizen - - FP -

The lit­tle blue pill that’s helped mil­lions of men in the bed­room is turn­ing white. Drug­maker Pfizer is launch­ing its own cheaper generic ver­sion of Viagra rather than lose most sales when the im­po­tence pill gets its first generic competition. On Mon­day, Pfizer will be­gin sell­ing the generic at half the US$65-a-pill re­tail price. Generic maker Teva Phar­ma­ceu­ti­cals can start sell­ing its ver­sion then, but isn’t dis­clos­ing the price. Many more gener­ics go on sale next sum­mer, which will steadily slash the price of gener­ics, pos­si­bly by 90 per cent. “Pa­tients are pay­ing for­tunes. When generic Viagra comes out, they will be very happy,” said Dr. Nachum Kat­lowitz, a urol­o­gist at New York’s Staten Is­land Univer­sity Hos­pi­tal. Launched in 1998, Viagra was the first pill for im­po­tence. Cialis and Le­vi­tra, which came out in 2003, get their own generic competition next fall.

RICHARD DREW / AP FILES

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