FRENCH BARGAIN-HUNTERS GO NUTTY FOR NUTELLA

Brawls broke out in French supermarkets Friday as shoppers scrambled to get their hands on discounted jars of Nutella chocolate and hazelnut spread. Hysterical scenes were filmed in several supermarkets across the country operated by the Intermarche chain.

The promotion, launched on Thursday, reduced the price of more than a million 950-gram jar from $7.20 to $2.62. In one video posted on Twitter, customers are seen shoving each other and shouting as they try to get as many containers as possible.

According to Le Parisien newspaper, shoppers started to fight in the northern town of Ostricourt, prompting police to step in. The discount was meant to last until Saturday but stocks ran out very quickly at many supermarkets.