Will Smith backs line of kitchenware

Direct-to-consumer cookware and dinnerware startup

Our Place is being backed by high-profile investors, including beauty and wellness subscription service FabFitFun and actor Will Smith’s Dreamers VC, TechCrunch reported this week. Our Place is co-founded by husbandand-wife Amir Tehrani and Shiza Shahid, combining Tehrani’s extensive background in the cookware and kitchen business and Shahid’s experience with socially conscious organizations like the Malala Fund to produce ethically created pots, pans, plates and glasses. The line, currently available online through fromourplace.com, is manufactured in China and Thailand.