Ottawa Citizen

Wild Grace promotes plant-powered skin care

- ALEESHA HARRIS

The idea of using more plantbased ingredient­s in a self-care regime has proven popular. And many brands both homegrown and mass-market are seemingly happy to further explore the category right alongside consumers.

Wild Grace, a Montreal-based natural skin-care company, is one such brand that’s aiming to offer quality skin care without the use of harsh chemicals. We caught up with Kim Parenteau, the brand’s founder, to learn more.

Q What is Wild Grace?

A Wild Grace is an organic and vegan beauty brand. We pride ourselves in handcrafti­ng high-quality, whole plant-based products to enhance your daily rituals and natural radiance.

Q What makes it unique?

A Our brand is inspired by my studies in Ayurveda, an ancient health system that is known as the sister science of yoga. There is no need for artificial ingredient­s to achieve great-looking skin, quite the opposite. We must use ingredient­s the body can recognize, and assimilate, to obtain a truly natural glow. We believe that skin care should really be skin food for it to thrive to its fullest, most radiant state.

Q What made you want to create a natural self-care brand?

A There are a few reasons why I created the Wild Grace line. Firstly, to answer my own skin needs and concerns, which is very sensitive by nature. The second reason, which reinforced my desire to create a high-quality, non toxic, botanical skin-care brand, was that I got skin cancer on my face, known as basal-cell carcinoma, back in 2010. This event really woke me up to the urgency of using completely natural beauty products for the sake of my own health and the planet’s.

Q Is there a product that’s proving most popular?

A Our Elixir Plumping Serum is definitely the most popular of our four available serums. It is the only one that is suited to all skin types. It is a special blend of many precious botanical ingredient­s and contains well-known skin loving ingredient­s and specialize­d add-ins that target hydration and skin-plumping properties. It’s basically a superfood cocktail for the face.

Q Where can people check them out?

A You can find my products online at wildgrace.ca. On the website, you can also find the list of Canadian and internatio­nal retailers who carry the line. aharris@postmedia.com

 ??  ?? Wild Grace products feature a list of natural ingredient­s.
Wild Grace products feature a list of natural ingredient­s.

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