Wild Grace pro­motes plant-pow­ered skin care

Ottawa Citizen - - You - ALEE­SHA HAR­RIS

The idea of us­ing more plant­based in­gre­di­ents in a self-care regime has proven pop­u­lar. And many brands both homegrown and mass-mar­ket are seem­ingly happy to fur­ther ex­plore the cat­e­gory right along­side con­sumers.

Wild Grace, a Mon­treal-based nat­u­ral skin-care com­pany, is one such brand that’s aim­ing to of­fer qual­ity skin care with­out the use of harsh chem­i­cals. We caught up with Kim Par­enteau, the brand’s founder, to learn more.

Q What is Wild Grace?

A Wild Grace is an or­ganic and ve­gan beauty brand. We pride our­selves in hand­craft­ing high-qual­ity, whole plant-based prod­ucts to en­hance your daily rit­u­als and nat­u­ral ra­di­ance.

Q What makes it unique?

A Our brand is in­spired by my stud­ies in Ayurveda, an an­cient health sys­tem that is known as the sis­ter sci­ence of yoga. There is no need for ar­ti­fi­cial in­gre­di­ents to achieve great-look­ing skin, quite the op­po­site. We must use in­gre­di­ents the body can rec­og­nize, and as­sim­i­late, to ob­tain a truly nat­u­ral glow. We be­lieve that skin care should re­ally be skin food for it to thrive to its fullest, most ra­di­ant state.

Q What made you want to cre­ate a nat­u­ral self-care brand?

A There are a few rea­sons why I cre­ated the Wild Grace line. Firstly, to an­swer my own skin needs and con­cerns, which is very sen­si­tive by na­ture. The sec­ond rea­son, which re­in­forced my de­sire to cre­ate a high-qual­ity, non toxic, botan­i­cal skin-care brand, was that I got skin can­cer on my face, known as basal-cell car­ci­noma, back in 2010. This event re­ally woke me up to the ur­gency of us­ing com­pletely nat­u­ral beauty prod­ucts for the sake of my own health and the planet’s.

Q Is there a prod­uct that’s prov­ing most pop­u­lar?

A Our Elixir Plump­ing Serum is def­i­nitely the most pop­u­lar of our four avail­able serums. It is the only one that is suited to all skin types. It is a spe­cial blend of many pre­cious botan­i­cal in­gre­di­ents and con­tains well-known skin lov­ing in­gre­di­ents and spe­cial­ized add-ins that target hy­dra­tion and skin-plump­ing prop­er­ties. It’s ba­si­cally a su­per­food cock­tail for the face.

Q Where can peo­ple check them out?

A You can find my prod­ucts online at wild­grace.ca. On the web­site, you can also find the list of Canadian and in­ter­na­tional re­tail­ers who carry the line. ahar­[email protected]­media.com

Wild Grace prod­ucts fea­ture a list of nat­u­ral in­gre­di­ents.

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