THE NIMBLE BAR COMPANY
One cocktail at a time. Winning over bar owners (and patrons)
IMAGINE A TEAM OF SUPER HEROES, WHOSE SUPERPOWER IS WHIPPING UP AMAZING COCKTAILS ALL OVER THE COUNTRY.
Their mission - eradicate the pretentious snobbery associated with certain blends of booze. Which, when you get right down to it, is kind of like saving lives... one cocktail at a time. And while they can’t really leap tall buildings in a single bound, they can pull together a bar, any place, anytime, anywhere and can whip up the meanest martini you have ever tasted. Instead of a Batmobile, they explore the country in a rugged Jeep and crazy one-wheelers. These are not your typical businessmen. No, they are way too cool for that. They have an edge and a joie de vive with an energy that’s contagious. They are the Nimble Bar Company.
Like the debonair James Bond, one of the things the men from the Nimble Bar Co. never take lightly is their drink. And like 007, they too have a mission. And its focus is squarely on their fellow ‘spirit-ual’ advisors from around the world. It was less than a year ago that Nathan Caudle, Kyle Guilfoyle and Reese Richards brought their collective talents together and joined forces in an effort to help their colleagues drive their bottom line. While what they are doing is sexy and slick, at the very core, it’s about helping people in the bar and restaurant business market more effectively and ultimately make more money. They are guerilla cocktail inventing media mavens. A combination as unique as their signature drinks.
“Running a bar or restaurant is hard work. A lot of people are so busy running the business side of things that they forget to promote their business,” says Richards. “Or they simply don’t have time to use social media effectively.”
That’s where these bar gurus come in. They consider themselves digital story tellers and want to help clients get to the very soul of their brand. With decades of experience in the bar business from all around the world combined with their marketing experience, their mission is to get to the very spirit of the company they are working with.
As bar consultants that, of course, means an exhaustive look and focus on systems and processes. As digital storytellers, though, they take it a step further. They take the bar’s story, look at what’s happening in the province or city and combine local ingredients to make a really cool signature cocktail. And then they make it sexy. Their video footage shows scenes from their recent epic cross-country trip... from the stunning idyllic scenery deep in the overgrown woods of British Columbia to untamed beaches with late night roaring campfires, to being perched on a wall with the Parliament Buildings looming in the background, these men know how to get your attention.
“We find super unique places to make the cocktails and then we shoot some amazing high-end videos of the drinks and us preparing them. We’re addicted to growth: growth in marketing, growth in customer satisfaction, and growth in profit margins,” explains Caudle.
Guilfoyle sums it up perfectly. Years ago, he got into the bar business when he found he could make a living making people smile. That’s at the core of what they do, he says, only now they are helping bartenders and bars everywhere by utilizing superior marketing strategies - which has everyone smiling.
THEY CAN PULL TOGETHER A BAR, ANY PLACE, ANYTIME, ANYWHERE AND CAN WHIP UP THE MEANEST MARTINI YOU HAVE EVER TASTED