The boys are in the whisky busi­ness

Outdoor Lifestyle Magazine - - Contents - Pho­tog­ra­phy by Matt Barnes Pho­tog­ra­phy

The show fol­lows the an­tics of res­i­dents Ricky, Ju­lian, and Bub­bles, as they at­tempt to make money through var­i­ous get-rich-quick schemes. They’ve been on the air for over a decade, had four fea­ture films, sev­eral one-hour spe­cials, and now they’re in the booze busi­ness.

Liquor­men’s Ol’ Dirty Cana­dian Whisky was in­tro­duced to un­sus­pect­ing souls in 2016. The boys say the whisky was made “to hon­our the legacy of the Old West Ban­dits.” Pro­duced by Dart­mouth Spir­its, the whisky is dis­tilled and aged for three years in charred, white oak casks. Liquor­men’s is a care­fully se­lected blend of top­grade in­gre­di­ents, with a spice, caramel, and vanilla fin­ish. De­li­cious!

So, what in­spired The Boys to get into the whisky busi­ness? Ricky sums it up as best as he can re­call, “We were pretty banged up around a camp­fire one night at the park and Bub­bles was singing a song about cow­boys or des­per­a­does or some­thing like that, a bunch of guys on horses steal­ing liquor. I think that’s where the idea for Liquor­men’s got born, or maybe my brain is just imag­in­ing that.”

Bub­bles ex­plains the pop­u­lar­ity be­hind the whisky, “The key in­gre­di­ent is prob­a­bly the spirit of Sun­ny­vale. We’re not try­ing to be fancy, we know what peo­ple want to drink: an ol’ dirty whisky!” Ju­lian backs that up and chimes in, “You’re not go­ing to get a hint of ap­ple or cin­na­mon or any of that bull­shit in our whisky, this is a drink for the Le­gion and not the bal­let.”

As for Ricky’s sug­ges­tion on how best to en­joy their whisky, “Ba­si­cally you want to get an old pop bot­tle and cut off the bot­tom and use that for a cup. Who needs fancy whisky glasses, ‘ooo look at me, I’m spend­ing my money on glass.’ Lately, I’ve been mix­ing it with Sun­ny­vale tap wa­ter, and I find that it pairs well with some­thing that is al­most, but sort of not re­ally, le­gal yet I guess. I call it ‘Smoke on the Wa­ter.’”

The Boys have fol­lowed up their pop­u­lar whisky re­lease with their of­fer­ing of a crisp, re­fresh­ing Free­dom 35 Trailer Park Boys Lager, brewed and dis­trib­uted by North Amer­i­can Craft. Ob­vi­ously, a take on Free­dom 55 Fi­nan­cial re­tire­ment plan­ning, they’re hop­ing they may fi­nally be able to see their dream of early re­tire­ment come true. This crisp, re­fresh­ing lager was re­leased early last year, just in time for sum­mer shenani­gans. Cana­di­ans can now en­joy a taste of Sun­ny­vale on a pa­tio, around a fire pit, or in a shed next to their buddy’s trailer.

You’re not go­ing to get a hint of ap­ple or cin­na­mon or any of that bull­shit in our whisky, this is a drink for the Le­gion and not the bal­let.

Most re­cently, the trio an­nounced plans to trans­form the down­town core of Hal­i­fax by rein­vent­ing a well-es­tab­lished restau­rant and bar. They are ven­tur­ing into their first re­tail op­er­a­tion, pur­chas­ing the Econ­omy Shoe Shop Café and Bar, along with the Sea­horse Tav­ern lo­cated di­rectly be­low, and the Toothy Moose Cabaret above. The pur­chase gives them a mas­sive 18,000 square foot en­ter­tain­ment com­plex to work within, lo­cated at a prime down­town lo­ca­tion along Ar­gyle Street.

The plan is to add a large out­door pa­tio, get Free­dom 35 flow­ing on tap, have Liquor­men’s be­hind the bar, and add the in­fa­mous “Ju­lian Rum and Coke” to the drink menu. The bars will con­tinue to spot­light live mu­sic, with just a tad more Sun­ny­vale Trailer Park piz­zazz.

The big­gest change is up­stairs, which will be turned into an up­scale lounge called The Lab, com­plete with bubbling beakers and staff in lab coats.

Th­ese dudes will also be quick to en­ter the mar­ket for mar­i­juana, when it is le­gal­ized, as they al­ready have a part­ner­ship with Oran­i­gram Inc. to mar­ket their own line of branded para­pher­na­lia.

The Boys have also pur­chased two ad­di­tional build­ings in an in­dus­trial park across the har­bour in Dart­mouth. Who knows what other ex­cit­ing en­deav­ours are on the hori­zon?

Oh ya, they still hit the road to do live shows, and have an up­com­ing Tour of West­ern Canada and the United States start­ing on April 2, 2018 in Ed­mon­ton. Also, fans of the show will want to keep an eye out as “Free­dom 35” makes a big ap­pear­ance in Sea­son 12, out on Net­flix this spring - Drink up!

We’re not try­ing to be fancy, we know what peo­ple want to drink:an ol’ dirty whisky!


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