NOT SO AVERAGE JOE
The man with the magic eye
Joel Matthew Reynolds was born in Oakville, Ontario to Don and Trudie. Mom was a homemaker, and Dad, an NHL Player Agent.
The fifth in a line of seven children (six boys and one girl), Reynolds naturally loved playing hockey and explored his creative side through drawing. Music was also a creative outlet for him. He and some of his brothers started a band and played at venues all over Ontario and into the USA. Creativity all around in this family!
Reynolds holds a Bachelor of Science in Art from Harding University in Arkansas. While studying fine arts, he thought he’d try his hand at graphic design and photography. Although he is clearly talented in the arts as a whole, photography appeared to be something that he was extraordinary at. So extraordinary in fact, that we chose one of Reynolds’s photos as our cover for this issue of Outdoor Lifestyle Magazine!
“It’s always fun when I can combine my love of traveling with photography - going to California (and particularly Yosemite National Park) and shooting landscapes is too much fun!”
After being the art director at a marketing agency for more than eight years, he started his own brand development company, Capture Studio Inc., three-and-a-half years ago.
“I typically get involved in the branding and rebranding of a business which is expressed in their corporate identity/logo, but starts by really examining who they are as a business, who their customer is, what they do better than their competition, etc. Once we know who they are, we can express that visually and through creative writing. Photography is usually an important communications piece for my clients because they tend to be businesses that work on and around their customer’s homes. This means to sell their work, they need to present their work as professionally as they can to homeowners.”
Reynolds and his wife have been blessed with five - yes five children! “Watching them grow everyday is such a huge gift. Their ages right now are 12, 10, 7, 6, and 4, so we’re at a really fun time of life.”
Where does Reynolds see himself in 10 years from now? “I keep getting opportunities to do branding, web design and photography for some amazing businesses. Brand development can really set a business apart and I’m looking forward to running a studio that is instrumental in the success of other businesses.” ~