NOT SO AV­ER­AGE JOE

Outdoor Lifestyle Magazine - - Contents - By Ray­mond Hill - Dun­das, On­tario

The man with the magic eye

Joel Matthew Reynolds was born in Oakville, On­tario to Don and Trudie. Mom was a home­maker, and Dad, an NHL Player Agent.

The fifth in a line of seven chil­dren (six boys and one girl), Reynolds nat­u­rally loved play­ing hockey and ex­plored his cre­ative side through draw­ing. Mu­sic was also a cre­ative out­let for him. He and some of his broth­ers started a band and played at venues all over On­tario and into the USA. Cre­ativ­ity all around in this fam­ily!

Reynolds holds a Bach­e­lor of Sci­ence in Art from Harding Univer­sity in Ar­kan­sas. While study­ing fine arts, he thought he’d try his hand at graphic de­sign and pho­tog­ra­phy. Although he is clearly tal­ented in the arts as a whole, pho­tog­ra­phy ap­peared to be some­thing that he was ex­tra­or­di­nary at. So ex­tra­or­di­nary in fact, that we chose one of Reynolds’s pho­tos as our cover for this is­sue of Out­door Life­style Magazine!

“It’s al­ways fun when I can com­bine my love of trav­el­ing with pho­tog­ra­phy - go­ing to Cal­i­for­nia (and par­tic­u­larly Yosemite Na­tional Park) and shoot­ing land­scapes is too much fun!”

Af­ter be­ing the art di­rec­tor at a mar­ket­ing agency for more than eight years, he started his own brand de­vel­op­ment com­pany, Cap­ture Stu­dio Inc., three-and-a-half years ago.

“I typ­i­cally get in­volved in the brand­ing and re­brand­ing of a busi­ness which is ex­pressed in their cor­po­rate iden­tity/logo, but starts by re­ally ex­am­in­ing who they are as a busi­ness, who their cus­tomer is, what they do bet­ter than their com­pe­ti­tion, etc. Once we know who they are, we can ex­press that vis­ually and through cre­ative writ­ing. Pho­tog­ra­phy is usu­ally an im­por­tant com­mu­ni­ca­tions piece for my clients be­cause they tend to be busi­nesses that work on and around their cus­tomer’s homes. This means to sell their work, they need to present their work as pro­fes­sion­ally as they can to home­own­ers.”

Reynolds and his wife have been blessed with five - yes five chil­dren! “Watch­ing them grow ev­ery­day is such a huge gift. Their ages right now are 12, 10, 7, 6, and 4, so we’re at a re­ally fun time of life.”

Where does Reynolds see him­self in 10 years from now? “I keep get­ting op­por­tu­ni­ties to do brand­ing, web de­sign and pho­tog­ra­phy for some amaz­ing busi­nesses. Brand de­vel­op­ment can re­ally set a busi­ness apart and I’m look­ing for­ward to run­ning a stu­dio that is in­stru­men­tal in the suc­cess of other busi­nesses.” ~

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