SEA­SONAL GLOW

Outdoor Lifestyle Magazine - - Contents - By Scott Sim - Hamil­ton, ON

Emotional con­nec­tion we have to our sea­sonal lights

Many sea­sonal trends come and go, but a warm dis­play of light is time­less.

Ilost one of my favourite things this sum­mer. As many other parts of the world have ex­pe­ri­enced weather ex­tremes, I learned very quickly that we are not ex­empt from the the rav­ages of tur­bu­lent weather on our own home turf. On that fate­ful June day while at work, my phone blew-up with calls and texts alert­ing me to the car­nage await­ing me at home. Pulling into my cul-de-sac, I saw many of my friends and neigh­bours sur­vey­ing and as­sess­ing the dam­age that had struck ear­lier that af­ter­noon. Ini­tially, my fore­most con­cern was the house, but as I stepped out of the truck, I re­al­ized that it was my beau­ti­ful and ma­jes­tic Nor­way Maple in my front yard that had been bru­tally struck down. Shocked and stunned, one of my neigh­bours shook me back to re­al­ity with the prac­ti­cal ques­tion, “What are you gonna do for lights now?”

It was a sin­cere con­cern, I mean, I am the light guy af­ter all and the neigh­bour­hood looked for­ward to my big hol­i­day light dis­play ev­ery year. With­out my Nor­way Maple though, what would I do? Would this be the end of my light dis­play? What would I tell the kids? How would they re­act? A sim­ple ques­tion, but one that hit me hard. All I could feel was grief.

That ex­pe­ri­ence demon­strated to me the emotional con­nec­tion we have to the bright lights of the fes­tive sea­son. Noth­ing brings more joy to those both inside and out­side of a house­hold than the glow of a well-lit home. The feel­ing of com­fort and wel­come gives us a true con­nec­tion to the sea­son.

For re­tail­ers, restau­rants and other busi­nesses this is an op­por­tu­nity to lit­er­ally out­shine your com­pe­ti­tion. It shows your cus­tomers the im­por­tance of the hol­i­days and ex­em­pli­fies a com­mit­ment to your staff that you want to draw at­ten­tion to con­sumers.

Many sea­sonal trends come and go, but a warm dis­play of light is time­less. Cer­tainly red, green and cool whites have their place as well. Light emit­ting diode (LED) has also be­come the new nor­mal. I chal­lenge any­one to say that the cur­rent of­fers of colour are any less im­pres­sive than their halo­gen coun­ter­parts. And who re­ally likes hav­ing to re­place bulbs at a fre­quent rate? LED have years of life to of­fer.

So, while I search for a new op­tion to show­case my love for the lights of win­ter, I hope you can share an el­e­gant pre­sen­ta­tion that not just your fam­ily will adore, but will also fill the hearts of your neigh­bours and friends. ~

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