Emotional connection we have to our seasonal lights
Many seasonal trends come and go, but a warm display of light is timeless.
Ilost one of my favourite things this summer. As many other parts of the world have experienced weather extremes, I learned very quickly that we are not exempt from the the ravages of turbulent weather on our own home turf. On that fateful June day while at work, my phone blew-up with calls and texts alerting me to the carnage awaiting me at home. Pulling into my cul-de-sac, I saw many of my friends and neighbours surveying and assessing the damage that had struck earlier that afternoon. Initially, my foremost concern was the house, but as I stepped out of the truck, I realized that it was my beautiful and majestic Norway Maple in my front yard that had been brutally struck down. Shocked and stunned, one of my neighbours shook me back to reality with the practical question, “What are you gonna do for lights now?”
It was a sincere concern, I mean, I am the light guy after all and the neighbourhood looked forward to my big holiday light display every year. Without my Norway Maple though, what would I do? Would this be the end of my light display? What would I tell the kids? How would they react? A simple question, but one that hit me hard. All I could feel was grief.
That experience demonstrated to me the emotional connection we have to the bright lights of the festive season. Nothing brings more joy to those both inside and outside of a household than the glow of a well-lit home. The feeling of comfort and welcome gives us a true connection to the season.
For retailers, restaurants and other businesses this is an opportunity to literally outshine your competition. It shows your customers the importance of the holidays and exemplifies a commitment to your staff that you want to draw attention to consumers.
Many seasonal trends come and go, but a warm display of light is timeless. Certainly red, green and cool whites have their place as well. Light emitting diode (LED) has also become the new normal. I challenge anyone to say that the current offers of colour are any less impressive than their halogen counterparts. And who really likes having to replace bulbs at a frequent rate? LED have years of life to offer.
So, while I search for a new option to showcase my love for the lights of winter, I hope you can share an elegant presentation that not just your family will adore, but will also fill the hearts of your neighbours and friends. ~