Pedal Magazine - - Out In Front -

The Man­i­toba Cy­cling As­so­ci­a­tion (MCA) re­cently launched a new logo and brand. It also un­veiled its new van and trailer trav­el­ing show that proudly fea­tures the new logo dis­play­ing a cool em­blem of a cy­clist in­side a yel­low cir­cle.

The not-for-profit, vol­un­teer-based pro­vin­cial sports or­ga­ni­za­tion has been re­spon­si­ble for pro­mot­ing and de­vel­op­ing cy­cling in Man­i­toba since 1980. Un­der the um­brella of Sport Man­i­toba and work­ing with a rapidly grow­ing mem­ber­ship base, MCA’s pur­pose is to ad­vance ath­letes along the per­for­mance path­way and de­velop part­ner­ships to pro­mote the growth of cy­cling in Man­i­toba.

Work­ing in col­lab­o­ra­tion with its clubs and mem­bers, MCA strives to pro­vide struc­ture and guid­ance for or­ga­nized cy­cling in Man­i­toba, fa­cil­i­tate and com­mu­ni­cate ac­tiv­i­ties, de­velop coaches, ath­letes, of­fi­cials and vol­un­teers, pro­mote cy­cling safety and pro­vide stan­dards and in­sur­ance for races.


To bol­ster the role of cy­cle tourism, the On­tario Min­istry of Tourism, Cul­ture and Sport is work­ing on its in­au­gu­ral Cy­cling Tourism Plan. This is on the heels of the 2017 On­tario Bike Sum­mit in Toronto, Ont. and dis­cus­sions with cy­clists, ad­vo­cates and gov­ern­ment lead­ers about re­cent plans to sup­port “#Cy­cleON” in its man­date to im­prove cy­cling in­fras­truc­ture, pro­mote safety and aware­ness, and in­crease tourism and com­mut­ing op­por­tu­ni­ties across the prov­ince.

Cy­cling vis­i­tors al­ready spend $428 mil­lion an­nu­ally in On­tario as part of a $30-bil­lion tourism in­dus­try. The Cy­cling Tourism Plan will help cy­cling to grow and seizes an op­por­tu­nity for gov­ern­ment and in­dus­try to work to­gether.

“The Cy­cling Tourism Plan: Tour by Bike builds on the work we be­gan with the Tourism Ac­tion Plan and the Strate­gic Frame­work for Tourism in On­tario. It will also sup­port ‘#Cy­cleON: On­tario’s Cy­cling Strat­egy,’ the gov­ern­ment’s 20-year vi­sion to en­cour­age the growth of cy­cling and im­prove safety for cy­clists across the prov­ince,” said Tourism Min­is­ter Eleanor McMahon.

In 2013, the Gov­ern­ment of On­tario re­leased “#Cy­cleON: On­tario’s Cy­cling Strat­egy,” fol­lowed by “#Cy­cleON Ac­tion Plan 1.0” in 2014 led by the Min­istry of Trans­porta­tion (MTO), which sets out rec­om­men­da­tions to in­crease and sup­port cy­cling-tourism op­por­tu­ni­ties in the prov­ince.


Liv Van­cou­ver, the first store of its kind in North Amer­ica, held its grand open­ing on Feb. 17, fea­tur­ing bikes, ac­ces­sories, cloth­ing and a cus­tomer ex­pe­ri­ence tai­lored to fe­male rid­ers. Store owner and avid cy­clist Anne-Marie Gagnon called it “the op­por­tu­nity of a life­time,” and hopes the store will be­come a hub for women’s cy­cling – a com­fort­able place where fe­male cy­clists can gather to share their two-wheeled ex­pe­ri­ences, talk and learn about bikes over cof­fee, as well as ride to­gether. Liv Van­cou­ver will also of­fer a va­ri­ety of clin­ics and rides and events in­clud­ing cy­cling ad­ven­tures as part of the ef­fort to grow the sport among women.

Gagnon has also pur­chased a high­end espresso maker to get things rolling.

Liv Cy­cling founder and Gi­ant Bi­cy­cles chair­per­son Bon­nie Tu was on hand for the grand open­ing and group ride that fol­lowed.

Gagnon’s first re­tail shop in Mon­treal, Que. was Gi­ant Bi­cy­cle’s first con­cept store in Canada. In 2013, she sold the Mon­treal store and took over Gi­ant Van­cou­ver. She says this lat­est ven­ture “is my dream shop.” For more in­for­ma­tion, visit www. liv­cy­cling­van­cou­


Pirelli re­turns to cy­cling and in June launched the PZero Velo, a new line of road-rac­ing bike tires, ready for de­liv­ery this fall. The renowned Ital­ian brand also be­come a key spon­sor of the 2017 U23 Giro d’Italia, that ran June 9-15, award­ing the Pirelli White jersey. Founded by Gio­vanni Bat­tista Pirelli in 1872, the com­pany was a spon­sor of the first edi­tion of the Giro d’Italia in 1909.

The colour code of the new PZero tires fol­lows Pirellis’ For­mula One guide­line, with sil­ver for road rac­ing, red for the time trial and blue for all-sea­son. The new tires can also be or­dered on­line via a spe­cially de­vel­oped ecom­merce site,, that will of­fer con­sumers dig­i­tal ser­vices and tai­lor-made prod­ucts. MTB and triathlon tires will be added to the mix down the road. At press time, a Cana­dian dis­trib­u­tor was yet to be an­nounced.


Cy­cling Canada pres­i­dent John Tolkamp re­lo­cated from Van­cou­ver, B.C. to France in March while con­tin­u­ing to func­tion in his role at Cy­cling Canada. There, Tolkamp will be work­ing as a cam­paign man­ager for Brian Cook­son’s bid for re-elec­tion in Novem­ber as pres­i­dent of the Union Cy­cliste In­ter­na­tionale (UCI).

“At Cy­cling Canada, we stood be­hind

John Tolkamp

Pirelli’s new PZero tires

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