MANITOBA CYCLING ASSOCIATION LAUNCHES NEW LOGO
The Manitoba Cycling Association (MCA) recently launched a new logo and brand. It also unveiled its new van and trailer traveling show that proudly features the new logo displaying a cool emblem of a cyclist inside a yellow circle.
The not-for-profit, volunteer-based provincial sports organization has been responsible for promoting and developing cycling in Manitoba since 1980. Under the umbrella of Sport Manitoba and working with a rapidly growing membership base, MCA’s purpose is to advance athletes along the performance pathway and develop partnerships to promote the growth of cycling in Manitoba.
Working in collaboration with its clubs and members, MCA strives to provide structure and guidance for organized cycling in Manitoba, facilitate and communicate activities, develop coaches, athletes, officials and volunteers, promote cycling safety and provide standards and insurance for races.
ONTARIO ANNOUNCES TOUR BY BIKE INAUGURAL CYCLING TOURISM PLAN
To bolster the role of cycle tourism, the Ontario Ministry of Tourism, Culture and Sport is working on its inaugural Cycling Tourism Plan. This is on the heels of the 2017 Ontario Bike Summit in Toronto, Ont. and discussions with cyclists, advocates and government leaders about recent plans to support “#CycleON” in its mandate to improve cycling infrastructure, promote safety and awareness, and increase tourism and commuting opportunities across the province.
Cycling visitors already spend $428 million annually in Ontario as part of a $30-billion tourism industry. The Cycling Tourism Plan will help cycling to grow and seizes an opportunity for government and industry to work together.
“The Cycling Tourism Plan: Tour by Bike builds on the work we began with the Tourism Action Plan and the Strategic Framework for Tourism in Ontario. It will also support ‘#CycleON: Ontario’s Cycling Strategy,’ the government’s 20-year vision to encourage the growth of cycling and improve safety for cyclists across the province,” said Tourism Minister Eleanor McMahon.
In 2013, the Government of Ontario released “#CycleON: Ontario’s Cycling Strategy,” followed by “#CycleON Action Plan 1.0” in 2014 led by the Ministry of Transportation (MTO), which sets out recommendations to increase and support cycling-tourism opportunities in the province.
LIV VANCOUVER GRAND OPENING
Liv Vancouver, the first store of its kind in North America, held its grand opening on Feb. 17, featuring bikes, accessories, clothing and a customer experience tailored to female riders. Store owner and avid cyclist Anne-Marie Gagnon called it “the opportunity of a lifetime,” and hopes the store will become a hub for women’s cycling – a comfortable place where female cyclists can gather to share their two-wheeled experiences, talk and learn about bikes over coffee, as well as ride together. Liv Vancouver will also offer a variety of clinics and rides and events including cycling adventures as part of the effort to grow the sport among women.
Gagnon has also purchased a highend espresso maker to get things rolling.
Liv Cycling founder and Giant Bicycles chairperson Bonnie Tu was on hand for the grand opening and group ride that followed.
Gagnon’s first retail shop in Montreal, Que. was Giant Bicycle’s first concept store in Canada. In 2013, she sold the Montreal store and took over Giant Vancouver. She says this latest venture “is my dream shop.” For more information, visit www. livcyclingvancouver.com.
PIRELLI LAUNCHES NEW PZERO TIRES
Pirelli returns to cycling and in June launched the PZero Velo, a new line of road-racing bike tires, ready for delivery this fall. The renowned Italian brand also become a key sponsor of the 2017 U23 Giro d’Italia, that ran June 9-15, awarding the Pirelli White jersey. Founded by Giovanni Battista Pirelli in 1872, the company was a sponsor of the first edition of the Giro d’Italia in 1909.
The colour code of the new PZero tires follows Pirellis’ Formula One guideline, with silver for road racing, red for the time trial and blue for all-season. The new tires can also be ordered online via a specially developed ecommerce site, veloworld.pirelli.com, that will offer consumers digital services and tailor-made products. MTB and triathlon tires will be added to the mix down the road. At press time, a Canadian distributor was yet to be announced.
CYCLING CANADA’S TOLKAMP MOVES TO FRANCE
Cycling Canada president John Tolkamp relocated from Vancouver, B.C. to France in March while continuing to function in his role at Cycling Canada. There, Tolkamp will be working as a campaign manager for Brian Cookson’s bid for re-election in November as president of the Union Cycliste Internationale (UCI).
“At Cycling Canada, we stood behind
Pirelli’s new PZero tires