Pedal Magazine - - Out In Front -

Fol­low­ing its ac­qui­si­tion of TIME Sport In­ter­na­tional in Fe­bru­ary last year, the brand has now been es­tab­lished at Rossignol Group’s Cana­dian head­quar­ters in Montreal. SPASO Sports has been as­signed to rep­re­sent TIME across the coun­try in ad­di­tion to Felt Bi­cy­cles which Rossignol Group ac­quired in Fe­bru­ary of this year.

Founded in 2002 by Carol Adams and Bruno Warnotte, SPASO Sports was the ex­clu­sive dis­trib­u­tor of Felt Bi­cy­cles, later tran­si­tion­ing from in­de­pen­dent dis­trib­u­tor to be­come Felt’s ex­clu­sive sales agency in 2012 work­ing with some 200 in­de­pen­dent bi­cy­cle deal­ers.

“Con­sid­er­ing their pre­vi­ous and cur­rent suc­cess with the Felt brand, we feel very con­fi­dent that we’ve cho­sen the per­fect agents to gen­er­ate in­creased ex­po­sure and sales op­por­tu­ni­ties for TIME prod­ucts in Canada,” said Ron Steele, pres­i­dent of Rossignol Group North Amer­ica.

“Best-in-class frames and ped­als, unique man­u­fac­tur­ing pro­cesses, leg­endary qual­ity and hand-made crafts­man­ship by ar­ti­sans in France po­si­tion TIME as one of the most sought-af­ter brands for com­mit­ted cy­clists,” com­mented Adams, SPASO gen­eral man­ager.

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