Chang­ing of the Guard at Louis Garneau Sports

Pedal Magazine - - Out In Front - – JS

Wil­liam Garneau, 27, has been named gen­eral man­ager at Louis Garneau Sports (LGS). In De­cem­ber, he took over the reins from his leg­endary fa­ther, Louis Garneau, who founded the global sports­wear com­pany in 1983.

It was a tweet from long­time friend and sup­porter Pierre Karl Péladeau, CEO of Que­becor, that broke the news: “Con­grat­u­la­tions to Wil­liam Garneau, who has been named di­rec­tor-gen­eral of Group @Louis_Garneau.” Péladeau was at­tend­ing an LGS Christ­mas party on Dec. 8 when Louis made the an­nounce­ment.

Louis added that he hopes that his two other chil­dren, Edouard, who is di­rec­tor of sales-IBD USA, and Vic­to­ria, who is cur­rently com­plet­ing her col­lege stud­ies in fash­ion de­sign, will even­tu­ally join Wil­liam to run the com­pany.

Louis started LGS in his fa­ther’s garage, and grew it into a global en­ter­prise of more than 500 em­ploy­ees and $50 mil­lion in sales. A year af­ter found­ing his com­pany, Louis com­peted for Canada in the road race at the 1984 Los An­ge­les Olympics. Louis de­signed the Na­tional team’s kit for those Games, and since then, LGS has con­tin­u­ously been the of­fi­cial cy­cling-ap­parel spon­sor of Cy­cling Canada for all cy­cling dis­ci­plines.

Wil­liam has an MBA and raced for Canada back in 2008 at the Ju­nior Road World Cham­pi­onships. He has held var­i­ous roles at the com­pany, in­clud­ing all as­pects of its Dream­fac­tory cus­tom-bike pro­gram, as well as sourc­ing and pro­cure­ment. Fa­ther and son jointly ac­cepted an award at Euro­bike in 2016 for Garneau’s Dream­fac­tory Tril­ogy con­cept.

“Garneau is more than a com­pany; it’s a fam­ily,” said Wil­liam. “I’m grate­ful to my fa­ther and my brother Edouard for en­trust­ing me with this tremen­dous re­spon­si­bil­ity.”

Louis will re­main the pres­i­dent de­signer, in­flu­enc­ing sea­sonal col­lec­tions, nur­tur­ing new tal­ent and leav­ing his im­print on the cre­ative di­rec­tion of the brand.

When in­ter­viewed for LGS’s 30th an­niver­sary, Louis spoke about plans for suc­ces­sion, say­ing, “Only 30% of com­pa­nies are car­ried on by the sec­ond gen­er­a­tion, and only some 10% of com­pa­nies are still run by the fam­ily af­ter two gen­er­a­tions. I’m go­ing to play with the 30%.”

Wil­liam Garneau

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