PEPPERMINT CYCLING IN MONTTREMBLANT DESTROYED BY FIRE
Fire destroyed a building housing Peppermint Cycling Co. in early October in the resort town of Mont-Tremblant, 90 minutes north of Montreal, Que. The women’s cycling-apparel business was described as a total loss, but its owners vowed to return. Nobody was hurt in the blaze.
“The brand-new Peppermint House burned during the night and so did all of our stocks, promotional materials and, basically, everything we had,” the owners wrote on Facebook.
Peppermint was founded by Michèle and Véronik Bastien, twin sisters “… overflowing with energy, passionate [about] cycling and aiming to create a new innovative and engaging brand.
Peppermint creates, develops and commercializes fashionable functional cyclewear that meets the demands of women,” according to its website.
The office of the local newspaper L’Information du Nord Mont-Tremblant was also destroyed by the same fire. The newspaper nonetheless managed to produce an online report of the blaze, but gave no indication as to a possible cause.