Pedal Magazine - - Out In Front -

Fire de­stroyed a build­ing hous­ing Peppermint Cy­cling Co. in early Oc­to­ber in the re­sort town of Mont-Trem­blant, 90 min­utes north of Mon­treal, Que. The women’s cy­cling-ap­parel busi­ness was de­scribed as a to­tal loss, but its own­ers vowed to re­turn. No­body was hurt in the blaze.

“The brand-new Peppermint House burned dur­ing the night and so did all of our stocks, pro­mo­tional ma­te­ri­als and, ba­si­cally, ev­ery­thing we had,” the own­ers wrote on Face­book.

Peppermint was founded by Michèle and Véronik Bastien, twin sis­ters “… over­flow­ing with en­ergy, pas­sion­ate [about] cy­cling and aim­ing to cre­ate a new in­no­va­tive and en­gag­ing brand.

Peppermint cre­ates, de­vel­ops and com­mer­cial­izes fash­ion­able func­tional cy­clewear that meets the de­mands of women,” ac­cord­ing to its web­site.

The of­fice of the lo­cal news­pa­per L’In­for­ma­tion du Nord Mont-Trem­blant was also de­stroyed by the same fire. The news­pa­per none­the­less man­aged to pro­duce an on­line re­port of the blaze, but gave no in­di­ca­tion as to a pos­si­ble cause.

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