Dream­fac­tory Ex­pe­ri­ence

Pedal Magazine - - Contents - by Mike Sar­necki

Founded in 1983, Garneau’s first or­der was for cus­tom cy­cling cloth­ing, and this com­pany be­lieves that all rid­ers, not just the Pros, de­serve to ride the bike that de­fines them. While ma­te­ri­als have evolved, tech­nol­ogy has ad­vanced and process has been re­fined, Garneau’s com­mit­ment to de­liv­er­ing qual­ity cus­tom cy­cling, triathlon and Nordic cloth­ing re­mains true, and cre­at­ing cus­tom kit is part of its DNA. With this be­lief in mind, the Dream­fac­tory lets you “live your dream” by pro­vid­ing cus­tomiza­tion op­tions for one of Garneau’s aero road, road, triathlon, cy­clocross or even fat bikes!

As fall was just around the cor­ner, cy­clocross was in the air, so a cus­tom Course skin­suit with a match­ing cus­tom-painted Steeple Elite was just what I needed to re­ceive the Garneau Dream­fac­tory treat­ment and thereby live out my dream.

Although the task may seem daunt­ing for those who have never de­signed cy­cling cloth­ing be­fore, the Dream­fac­tory staff makes it in­cred­i­bly easy to do.

Their com­mu­ni­ca­tion is top­notch, prompt and very help­ful – ex­actly what you need when de­sign­ing your own cus­tom kit and bike. What re­ally stood out to me was both depart­ments’ ex­cite­ment (cloth­ing and bi­cy­cle) when go­ing back and forth with me on my vi­sion. Each in­di­vid­ual at Garneau I spoke with was gen­uinely ex­cited to help me make my cus­tom kit and bike a re­al­ity.

When it came to de­sign­ing the Steeple Elite’s frame paint job, it was sim­ple to bring my ideas to life. The cus­tom Dream­fac­tory web­site al­lows you to ef­fort­lessly pick your make and model and then start paint­ing your dream.

With four colour-zone op­tions and 25 colours to choose from, thou­sands of com­bi­na­tions can be cre­ated, mak­ing the bike dis­tinctly your own.

Af­ter I set­tled on Op­tion 3, which al­lowed me to com­pletely cus­tom­ize the bike’s colours, I went to work us­ing Dream­fac­tory on­line tool to sim­u­late var­i­ous colour com­bi­na­tions. As a fan of bright and high-vis colours, I quickly went to work cre­at­ing the bright­est, loud­est frame de­signs I could imag­ine. With the on­line tool, this is so easy and fun to do! In the end, I toned down my de­sign and set­tled on a matte-fin­ish metal­lic mid­night-blue base colour with a metal­lic crys­tal-blue ac­cent colour and a neon-yel­low logo colour (in keep­ing with my high-vis af­fec­tion) with a slash of white for the in­tri­cate in­ner de­cals of the fork and rear seat­stays.

Tested by the Cana­dian Olympic Team and de­vel­oped in col­lab­o­ra­tion with Al­phaman­tis Tech­nolo­gies, an aero­dy­nam­ics com­pany spe­cial­iz­ing in cy­cling, the Course skin­suit is de­signed to slice through the air. Wind-tun­nel test­ing has shown that this suit is ca­pa­ble of shav­ing up to one sec­ond per kilo­me­tre off when com­pared to other suits. When tak­ing into ac­count the length and level of dif­fi­culty of the sea­son’s most im­por­tant races, these saved watts could prove most pre­cious in the fi­nal sprint. The Course skin­suit is truly an evo­lu­tion in rac­ing kit. With the full-length de­tach­able jersey, seam­less in­ner leg and three float­ing back pock­ets, the Course skin­suit is as prac­ti­cal as it is aero­dy­namic. Its fit walks the fine line of be­ing snug but com­fort­able.

The de­sign team was su­per-easy to deal with. I be­gan with an idea, pro­vided some photos that I drew in­spi­ra­tion from and the Garneau team took it from there and pro­vided me with mul­ti­ple de­sign op­tions to choose from. In the end, the Garneau team was able to quickly de­liver two de­signs based on my ideas. Once the de­sign was fi­nal­ized, it was a sim­ple process to sign off on the proof over email, and two weeks later, my fancy fast cus­tom skin­suit was on my doorstep.

If you’re look­ing for high stan­dards in terms of aero­dy­nam­ics, com­fort, ven­ti­la­tion and com­pres­sion, the Course skin­suit is a great choice. Tak­ing it to the next level, de­sign­ing your own bike, Garneau re­ally lets you to “live your dream.”

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