Pedal Magazine - - Out In Front -

In June, Lexus Canada and Cy­cling Canada an­nounced they have re­newed their part­ner­ship with a multi-year agree­ment that will see Lexus con­tinue as the as­so­ci­a­tion’s of­fi­cial au­to­mo­tive part­ner, and ex­pand to in­clude a num­ber of pro­vin­cial-level cy­cling or­ga­ni­za­tions and events across the coun­try.

“At Lexus Canada, we part­ner with or­ga­ni­za­tions that share a mu­tual pas­sion for in­no­va­tion, de­sign and ex­cel­lence in per­for­mance, and that is why we are thrilled to en­ter into an­other multi-year part­ner­ship with Cy­cling Canada,” said Jennifer Bar­ron, di­rec­tor of Lexus Canada. “This ex­panded part­ner­ship will al­low us to sup­port ded­i­cated and pas­sion­ate Cana­dian cy­clists at ev­ery skill level.”

Lexus Canada’s sup­port will in­clude ve­hi­cles for use by Canada’s National cy­cling team and staff, as well as ve­hi­cle sup­port at ma­jor events across the coun­try. Lexus will also be­come the of­fi­cial ve­hi­cle of three Pro­vin­cial Sport Or­ga­ni­za­tions (PSOs), in­clud­ing Fédéra­tion québé­coise des sports cy­clistes, the Al­berta Bi­cy­cle As­so­ci­a­tion and Cy­cling BC.

“We are proud to con­tinue our as­so­ci­a­tion with Lexus Canada and are ex­cited for its sup­port of Cy­cling Canada, the National Cy­cling pro­gram and our ath­letes who are de­liv­er­ing world-class per­for­mances as a re­sult,” said Matthew Jef­fries, in­terim Chief Ex­ec­u­tive Of­fi­cer of Cy­cling Canada. “The suc­cess of our ath­letes and national events are greatly en­hanced and would not be pos­si­ble with­out this vi­tal sup­port.”

Lexus Canada and Cy­cling Canada re­new their multi-year part­ner­ship.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.