Southgate
Celebrity choreographer Laurieann Gibson, who’s worked with the likes of Lady Gaga, Beyonce and Alicia Keys, and her adorable dog, Samson, are the first brand ambassadors for True Leaf Pet.
True Leaf is the Lumby-based cannabis company that uses the CBD portion of the plant that doesn’t cause a high to make supplements, treats and oils for dogs and cats to boost immunity, ease hip and joint pain and reduce anxiety.
True Leaf also makes wellness products for people.
Samson, a 12-year-old Pomeranian, loves True Leaf’s hip-and-joint supplements.
“It helps him keep up with me on our hikes and our trips to the beach,” said Gibson.
“He has given me so much love over the years and I want to return the love to him and share the love with other dog parents.”
Essentially, that’s what a brand ambassador is.
Someone who spreads about a product.
They’re also called influencers because they can influence the attitudes, tastes and buying of the people that follow them on social media.
For her part, Gibson has joined True Leaf’s #ReturntheLove campaign and will Instagram her and Samson’s journey @boomkack.
Starting next month, Gibson will also be a judge on the 16th season of the hit reality TV show, So You Think You Can Dance.
“Our hope is that pet parents will feel they are returning that special unconditional love they receive from their pet every day when they giver their dog one of our products,” said True Leaf founder Darcy Bomford.
True Leaf calls its 18,000-squarefoot growing, laboratory and extraction space in Lumby a campus.
It’s part of the burgeoning Okanagan cannabis sector that also includes pot growers Flowr, Doja and THC BioMed, cannabis oil extraction companies Everest BioPharma, MediPharm Labs and Valens GroWorks and equipment manufacturer Vitalis Extraction Technology.
True Leaf’s products for pets are sold at 3,500 stores worldwide and online at TrueLeaf.com.
the word
With prices starting at $299,900, these South Pandosy condominiums won’t be on the market long.
In fact, the 19 one-and-two-bedroom units in Southgate at 2627 Gore St., between Pandosy and Abbott streets, are expected to be sold well before the four-storey building is complete in the summer of 2020.
Worman Homes will start construction this summer and
Sobeys, the umbrella company of Safeway, IGA, Foodland, Thrifty Foods and FreshCo, is the first grocery store chain in Canada to sell the plant-based meat sensation Beyond Burger.
Beyond Burger first caused a stir in Canada when A&W fast-food restaurants started to sell it and could hardly keep up with the demand.
Beyond Burger from the grocery store is a four-pack of patties that looks, cooks and satisfies like beef.
Yet, it’s never been near a cow. The base of the burger is pea protein with some potato starch, yeast extract, canola and coconut oil and some beet juice extract to make it juicy and pink like a beef burger.
A cooked four-ounce Beyond Burger packs about 20 grams of protein, 20 grams of fat and 270 calories, about the same as cooked beef burger of the same size.
The real difference, according to Beyond Burger, is the health and Safeway and IGA grocery stores in the Okanagan are some of the first retailers to sell plant-based Beyond Burger patties.
Speaking of grocery stores, Real Canada Superstore has launched its first-ever #EatTogether Tour to encourage people to buy quality ingredients and foods, prepare meals and eat together at the table.
That table can be surrounded by family, friends, neighbours or co-workers.
Or it can be at the large, communal dining table that President’s Choice (the private label, store brand of Real Canadian Superstore and Loblaw Companies) is bringing to Kelowna today from 11 a.m. to 2 p.m. as part of the tour.
The community picnic features foods by President’s Choice chef Tom Filippou.
The chef will also speak about eating together to combat loneliness and pass along recipes and food tips.