Road­side farm ed­u­ca­tion just got a lit­tle sweeter

Prairie Post (East Edition) - - Farm News - CON­TRIB­UTED

Have you ever won­dered what a field full of sugar beets looks like? Thanks to the project, “What’s in the Field?”, you can now sat­isfy your cu­rios­ity.

The Al­berta Sugar Beet Grow­ers has joined Ag For Life by spon­sor­ing sev­eral signs to be

placed by road­ways across South­ern Al­berta to pro­vide a link to in­for­ma­tion on sugar beets. Mo­torists trav­el­ling along High­way 3 West of Barn­well and East of Bow Is­land, will find signs in the fields and see first hand what a field of sugar beets look like.

This will pro­vide mo­torists with the op­por­tu­nity to see where the sugar they may use in their cup of cof­fee, their bak­ing, or that fa­vorite spe­cial treat is grown. It will also help show­case the role that farm fam­i­lies across South­ern Al­berta play in grow­ing lo­cal sugar that is used across the West­ern provinces as well as ex­ported to the United States.

“We be­lieve that one of our roles at ASBG, is to help ed­u­cate con­sumers about where their food comes from.” says Melody Garner-Sk­iba, Ex­ec­u­tive Di­rec­tor, ASBG. “In our in­dus­try, sugar beets pro­duce the only source of 100% Cana­dian sugar, and we want to be able to show people what this looks like and give them the op­por­tu­nity to learn about our crop.

The “What’s in the Field” project pro­vides for that. “

“This ex­cit­ing ini­tia­tive high­lights all facets of Al­berta agri­cul­ture at the right time and right place – in the fields,” says Ag for Life CEO Luree Wil­liamson. “The What’s in the Field” cam­paign gives Al­ber­tans the op­por­tu­nity to learn and un­der­stand where their food comes from, while at the same time giv­ing pro­duc­ers the op­por­tu­nity to work to­gether to show­case the in­dus­try and their crops or live­stock."

Ag for Life (Agri­cul­ture for Life) has a man­date to de­liver ed­u­ca­tional pro­gram­ming de­signed to im­prove ru­ral and farm safety while build­ing pub­lic un­der­stand­ing around the agri­cul­tural in­dus­try. The or­ga­ni­za­tion brings to­gether var­i­ous sec­tors in­clud­ing agri-ser­vices, en­ergy, fi­nan­cial and not-for­profit or­ga­ni­za­tions, along with farm­ers, ranch­ers, and com­mu­nity lead­ers.

“What's in the field?” is made pos­si­ble through the fund­ing and com­mit­ment of com­pa­nies that em­ploy al­most 20,000 people in more than 350 Al­berta com­mu­ni­ties, in­clud­ing AdFarm, ATCO Group, Glacier Far­mMe­dia, Nutrien Ltd., Rocky Moun­tain Equip­ment, Tran­sCanada Cor­po­ra­tion, UFA Co­op­er­a­tive Limited, AFSC, Al­berta Canola, Al­berta Sugar Beet

Grow­ers, and Al­berta Wheat Com­mis­sion. Al­berta Sugar Beet Grow­ers strives to en­sure a South­ern Al­berta Sugar Beet In­dus­try ex­ists that is pro­gres­sive and sus­tain­able for fu­ture gen­er­a­tions. It is fo­cused on pro­mot­ing the in­dus­try through ef­fec­tive part­ner­ships, pro­vid­ing a united voice for pro­duc­ers, guid­ing re­search to en­hance com­pet­i­tive­ness of the in­dus­try while pro­vid­ing lead­er­ship and

representa­tion to lo­cal pro­duc­ers at all lev­els. The his­tory of grow­ing sugar beets in South­ern Al­berta dates back to 1902 with mul­ti­ple gen­er­a­tions of fam­i­lies grow­ing #ab­sugar22

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