Roadside farm education just got a little sweeter
Have you ever wondered what a field full of sugar beets looks like? Thanks to the project, “What’s in the Field?”, you can now satisfy your curiosity.
The Alberta Sugar Beet Growers has joined Ag For Life by sponsoring several signs to be
placed by roadways across Southern Alberta to provide a link to information on sugar beets. Motorists travelling along Highway 3 West of Barnwell and East of Bow Island, will find signs in the fields and see first hand what a field of sugar beets look like.
This will provide motorists with the opportunity to see where the sugar they may use in their cup of coffee, their baking, or that favorite special treat is grown. It will also help showcase the role that farm families across Southern Alberta play in growing local sugar that is used across the Western provinces as well as exported to the United States.
“We believe that one of our roles at ASBG, is to help educate consumers about where their food comes from.” says Melody Garner-Skiba, Executive Director, ASBG. “In our industry, sugar beets produce the only source of 100% Canadian sugar, and we want to be able to show people what this looks like and give them the opportunity to learn about our crop.
The “What’s in the Field” project provides for that. “
“This exciting initiative highlights all facets of Alberta agriculture at the right time and right place – in the fields,” says Ag for Life CEO Luree Williamson. “The What’s in the Field” campaign gives Albertans the opportunity to learn and understand where their food comes from, while at the same time giving producers the opportunity to work together to showcase the industry and their crops or livestock."
Ag for Life (Agriculture for Life) has a mandate to deliver educational programming designed to improve rural and farm safety while building public understanding around the agricultural industry. The organization brings together various sectors including agri-services, energy, financial and not-forprofit organizations, along with farmers, ranchers, and community leaders.
“What's in the field?” is made possible through the funding and commitment of companies that employ almost 20,000 people in more than 350 Alberta communities, including AdFarm, ATCO Group, Glacier FarmMedia, Nutrien Ltd., Rocky Mountain Equipment, TransCanada Corporation, UFA Cooperative Limited, AFSC, Alberta Canola, Alberta Sugar Beet
Growers, and Alberta Wheat Commission. Alberta Sugar Beet Growers strives to ensure a Southern Alberta Sugar Beet Industry exists that is progressive and sustainable for future generations. It is focused on promoting the industry through effective partnerships, providing a united voice for producers, guiding research to enhance competitiveness of the industry while providing leadership and
representation to local producers at all levels. The history of growing sugar beets in Southern Alberta dates back to 1902 with multiple generations of families growing #absugar22