Pa­tron partner to spon­sor ath­letes' vil­lage for 2019 West­ern Canada Sum­mer Games

Prairie Post (East Edition) - - Swift Current - BY MATTHEW LIEBEN­BERG mlieben­berg@prairiepos­

The host com­mit­tee for the 2019 West­ern Canada Sum­mer Games in Swift Cur­rent is con­tin­u­ing to de­velop spon­sor­ship part­ner­ships with the busi­ness com­mu­nity in prepa­ra­tion for next year's event in south­west Saskatchew­an.

In­no­va­tion Credit Union is the lat­est busi­ness to join the games with a $25,000 spon­sor­ship to be­come a pa­tron partner of the event. The com­pany will be the main spon­sor of the ath­letes' vil­lage at Swift Cur­rent Com­pre­hen­sive High School and O.M. Ir­win School.

In­no­va­tion Credit Union CEO Dan Johnson made a cheque pre­sen­ta­tion to Friends of the Games Di­rec­tor Scott Cas­sidy, Nov. 30.

“We’re pretty ex­cited about that, be­cause that’s where all the ath­letes get to go back and rest and we’ll be able to help them out with their stay here in Swift Cur­rent,” Johnson said.

In­no­va­tion Credit Union is not only be­com­ing a pa­tron partner with this spon­sor­ship, but it is also work­ing with a num­ber of other credit unions in the prov­ince that are mak­ing do­na­tions to­wards a bronze level spon­sor­ship.

“For us, when we look at our cor­po­rate spon­sor­ship pro­file, we want to make sure that we’re al­lo­cat­ing re­sources to a num­ber of dif­fer­ent ar­eas, whether it’s arts or sci­ence, and sports is al­ways a part of that roster of things,” he said. “So when we look at where we al­lo­cate our funds and when we look for op­por­tu­ni­ties like this, this just seemed to make sense for us so that we can make sure that we’re divvy­ing up our sup­port and our de­vel­op­ment to the var­i­ous parts of the com­mu­ni­ties.”

From a cor­po­rate per­spec­tive the sup­port for this event makes even more sense to them be­cause it is not only fo­cused on Swift Cur­rent or the re­gion, but on west­ern Canada.

“So you’re go­ing to have peo­ple com­ing to this part of the prov­ince dur­ing that time pe­riod and we think that it’s a good time for us to show that In­no­va­tion Credit Union and the credit unions of Saskatchew­an are in sup­port,” he said.

Cas­sidy said the games or­ga­niz­ers are ex­tremely happy to partner with In­no­va­tion Credit Union and this an­nounce­ment was the re­sult of dis­cus­sions over about six months.

“So we were kind of ex­cited to get it done and just maybe spread the good news that peo­ple in our com­mu­nity are in­vest­ing in these games,” he men­tioned. “Some­body like our ma­jor credit union spon­sor is here to in­vest with us and we’re just call­ing for other in the busi­ness com­mu­nity to step up and maybe reach out or we’ll reach out to them and talk about the way that they can in­vest in us as well.”

They are dis­cussing spon­sor­ship op­por­tu­ni­ties with busi­nesses on a lo­cal and re­gional level, but also those op­er­at­ing provin­cially and na­tion­ally.

“Our tar­get is roughly $900,000 to $1 mil­lion of what we need for cash sup­port to put on the games as well as value in kind,” he said. “Ba­si­cally any­body that has as­sets that we can use we will be look­ing to talk to in the next eight to nine months, and we had quite a few come on board al­ready. So it’s been fan­tas­tic to get the sup­port that we’ve had so far.”

They have made good progress to reach this tar­get, and he es­ti­mated they have al­ready se­cured about 25 per cent of their spon­sor­ship goal through fi­nan­cial sup­port from dif­fer­ent busi­ness spon­sors as well as signed con­tract for value in kind con­tri­bu­tions.

“We are ea­ger to achieve our goal, have lots of good con­ver­sa­tions in the pipe­line right now with busi­nesses all across Canada, and we’re very con­fi­dent we can get there,” he said.

The 2019 West­ern Canada Sum­mer Games will take place at venues in Swift Cur­rent and sur­round­ing area from Aug. 9-18.

Over 1,700 ath­letes, coaches, of­fi­cials and mis­sion staff from Al­berta, Man­i­toba, North­west Ter­ri­to­ries, Nu­navut, Saskatchew­an, and Yukon will at­tend the event. Ath­letes be­tween the ages of 13 and 20 will com­pete in 16 dif­fer­ent sports.

For more in­for­ma­tion about the 2019 West­ern Canada Sum­mer Games, visit the web­site

Photo by Matthew Lieben­berg

In­no­va­tion Credit Union CEO Dan Johnson (at left) speaks with Friends of the Games Di­rec­tor Scott Cas­sidy at the cheque pre­sen­ta­tion, Nov. 30.

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