Patron partner to sponsor athletes' village for 2019 Western Canada Summer Games
The host committee for the 2019 Western Canada Summer Games in Swift Current is continuing to develop sponsorship partnerships with the business community in preparation for next year's event in southwest Saskatchewan.
Innovation Credit Union is the latest business to join the games with a $25,000 sponsorship to become a patron partner of the event. The company will be the main sponsor of the athletes' village at Swift Current Comprehensive High School and O.M. Irwin School.
Innovation Credit Union CEO Dan Johnson made a cheque presentation to Friends of the Games Director Scott Cassidy, Nov. 30.
“We’re pretty excited about that, because that’s where all the athletes get to go back and rest and we’ll be able to help them out with their stay here in Swift Current,” Johnson said.
Innovation Credit Union is not only becoming a patron partner with this sponsorship, but it is also working with a number of other credit unions in the province that are making donations towards a bronze level sponsorship.
“For us, when we look at our corporate sponsorship profile, we want to make sure that we’re allocating resources to a number of different areas, whether it’s arts or science, and sports is always a part of that roster of things,” he said. “So when we look at where we allocate our funds and when we look for opportunities like this, this just seemed to make sense for us so that we can make sure that we’re divvying up our support and our development to the various parts of the communities.”
From a corporate perspective the support for this event makes even more sense to them because it is not only focused on Swift Current or the region, but on western Canada.
“So you’re going to have people coming to this part of the province during that time period and we think that it’s a good time for us to show that Innovation Credit Union and the credit unions of Saskatchewan are in support,” he said.
Cassidy said the games organizers are extremely happy to partner with Innovation Credit Union and this announcement was the result of discussions over about six months.
“So we were kind of excited to get it done and just maybe spread the good news that people in our community are investing in these games,” he mentioned. “Somebody like our major credit union sponsor is here to invest with us and we’re just calling for other in the business community to step up and maybe reach out or we’ll reach out to them and talk about the way that they can invest in us as well.”
They are discussing sponsorship opportunities with businesses on a local and regional level, but also those operating provincially and nationally.
“Our target is roughly $900,000 to $1 million of what we need for cash support to put on the games as well as value in kind,” he said. “Basically anybody that has assets that we can use we will be looking to talk to in the next eight to nine months, and we had quite a few come on board already. So it’s been fantastic to get the support that we’ve had so far.”
They have made good progress to reach this target, and he estimated they have already secured about 25 per cent of their sponsorship goal through financial support from different business sponsors as well as signed contract for value in kind contributions.
“We are eager to achieve our goal, have lots of good conversations in the pipeline right now with businesses all across Canada, and we’re very confident we can get there,” he said.
The 2019 Western Canada Summer Games will take place at venues in Swift Current and surrounding area from Aug. 9-18.
Over 1,700 athletes, coaches, officials and mission staff from Alberta, Manitoba, Northwest Territories, Nunavut, Saskatchewan, and Yukon will attend the event. Athletes between the ages of 13 and 20 will compete in 16 different sports.
For more information about the 2019 Western Canada Summer Games, visit the website http://2019wcsg.ca
Innovation Credit Union CEO Dan Johnson (at left) speaks with Friends of the Games Director Scott Cassidy at the cheque presentation, Nov. 30.