Signature sponsor supports legacy project of Western Canada Summer Games

One of the largest corporate sponsorships for the 2019 Western Canada Summer Games is provided by Richardson Pioneer for a key legacy project of the event.

The agribusiness company is providing a signature level sponsorship of $75,000 to the Summer Games for the Highland Coulee cross-country mountain bike course.

BJ Krywulak, director of operations at the Richardson Pioneer Ag Business Centre in Swift Current, made the cheque presentation to Friends of the Games Director Scott Cassidy at the mountain bike course, July 25.

“Giving back to communities that we do business with is a very real part of our company culture,” he said. “Richardson is dedicated to be a positive presence in our communities, in our industry and in the world around us. … We are particularly excited to be a part of creating the Highland Coulee trails project, which has been designed to host the mountain bike and eliminator cycling events at the Games and ultimately a lasting legacy for the community of Swift Current.”

The cross-country mountain bike course in Highland Coulee, next to 11th Avenue NW, is one of two new sport venues in Swift Current created for the Summer Games. The other one is the beach volleyball courts in Riverside Park.

According to Krywaluk the sponsorship for a legacy project was very appealing to the company when it gave consideration to supporting the Summer Games.

“It feels like the best fit for the demographic that our company deals with,” he said. “It’s good community involvement, it’s the kind of thing that the company does fund – wellness, health, et cetera.”