City ex­tends part­ner­ship to host CCA Fi­nals rodeo in Swift Cur­rent

Prairie Post (East Edition) - - NEWS - By Matthew Lieben­berg mlieben­[email protected]­t.com

The City of Swift Cur­rent and the Cana­dian Cow­boys As­so­ci­a­tion (CCA) will con­tinue their part­ner­ship to host the Fi­nals rodeo in the city un­til 2025.

Coun­cil­lors ap­proved a mo­tion at a reg­u­lar coun­cil meet­ing on Aug. 26 to ap­prove the contract for another fiveyear pe­riod.

There are still two years left on the orig­i­nal agree­ment be­tween the City, the CCA and the Swift Cur­rent Agri­cul­tural and Exhibition As­so­ci­a­tion (Ag & Ex), but the CCA al­ready wanted to get the pa­per­work done for the next five-year pe­riod.

“They were the ones that re­quested that the agree­ment be ex­tended,” City Chief Ad­min­is­tra­tive Of­fi­cer Tim Mar­cus said after the meet­ing. “They wanted to en­sure that they have a home for the long term and not just for two more years. … With the amount of work it would have taken them to move the agree­ment or to move the event to another place, they just wanted to make sure that they could ex­tend the agree­ment, and not have to worry about that. So they ini­ti­ated the re­quest.”

The CCA is not the only party that is happy to keep the event in Swift Cur­rent. The City also sees real ben­e­fits in hav­ing the Fi­nals rodeo at its cur­rent lo­ca­tion.

“It’s a big event and it’s ben­e­fi­cial to a lot of the busi­nesses in the city, and it’s ben­e­fi­cial to the Cow­boys As­so­ci­a­tion that they have a home for the rodeo,” he said.

The CCA Fi­nals is one of the largest rodeo events in Canada with five rodeo per­for­mances, a trade show and cabaret.

“It’s very ben­e­fi­cial in that the hotels are full, the restau­rants do very well, it’s one of the bet­ter weeks for the casino, a lot of the busi­nesses, re­tail, our sales are up dur­ing that time,” Mar­cus noted.

“So it’s very ben­e­fi­cial for the city and it’s a good event. It’s fun to watch.”

The City is plan­ning to do an eco­nomic im­pact study in the near fu­ture to ob­tain hard data about the eco­nomic spinoffs from the event. This year the City will be do­ing a study on the eco­nomic ben­e­fits of the 2019 West­ern Canada Sum­mer Games, and the eval­u­a­tion of the eco­nomic im­pact of the CCA Fi­nals rodeo will prob­a­bly be car­ried out next year.

Some changes have al­ready been made to the cur­rent five-year agree­ment to en­sure that all part­ners ben­e­fit from the event. In the orig­i­nal agree­ment the Ag & Ex re­ceived a pay­out after the other two part­ners.

“There was an amend­ment made to it that just en­sured that the Ag & Ex was go­ing to re­ceive some funds for their ef­forts,” he said.

“The ear­lier agree­ment, the way it was struc­tured was they could end up for five years vol­un­teer­ing to help run the rodeo and the cabaret and then re­ceive noth­ing for their ef­forts, which the CCA and the City re­al­ized wasn’t re­ally very fair for one of the part­ners. So it was amended.”

The three parties made some ad­di­tional changes to the pay­out arrangemen­ts in the new agree­ment. The CCA will re­ceive their monies first and there­after pay­outs will be made to the Ag & Ex. The City will then re­ceive funds for the use of its fa­cil­i­ties.

“In the event that the event wasn’t fi­nan­cially suc­cess­ful, the City would have to re­duce the amount it gets for its fa­cil­i­ties for that year,” he ex­plained. “The rea­son that’s there and that the Cow­boys are not on the hook, is we don’t want to bank­rupt our part­ners.”

This amend­ment to pro­vide the first pay­out to the CCA is based on the fi­nan­cial out­come of the Fi­nals rodeo dur­ing the ini­tial three years of the part­ner­ship.

“The first year was a breakeven, the sec­ond year the rev­enues were down a bit, then last year they came back up,” Mar­cus said. “So that was put in the agree­ment just be­cause in year two the Cow­boys As­so­ci­a­tion took a fi­nan­cial hit, and when we looked at ev­ery­thing, we re­al­ized that once again if you bank­rupt your part­ner you can’t have an event.”

The only other change in the new agree­ment ad­justs the num­ber of con­tes­tants in each rodeo event. There are cur­rently 12 con­tes­tants in each event, but the new agree­ment de­ter­mines there will be 10 con­tes­tants per event and the CCA will have the right to have a max­i­mum of 12 in each event.

There are seven ma­jor events (saddle bronc, bare­back, tie down rop­ing, steer wrestling, ladies bar­rel rac­ing, team rop­ing, and bull rid­ing), three novice events (bare­back, saddle bronc, bull rid­ing), and two ju­nior events (ladies bar­rel rac­ing and bull rid­ing).

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