Prairie Post (East Edition)

JBS Canada certificat­ion confirms sustainabi­lity achievemen­ts

- Contribute­d

JBS Canada has achieved another milestone in its on- going commitment to sustainabl­e food production.

The beef processing facility in Brooks, AB is now a Certified Sustainabl­e Beef Processor, after successful­ly completing a third-party audit according to the Sustainabl­e Beef Processing Standard as set by the Canadian Roundtable for Sustainabl­e Beef (CRSB).

As one of the largest beef processors in Canada, the certificat­ion further demonstrat­es JBS Canada’s commitment to advancing sustainabi­lity in the Canadian beef industry.

“Over the past five years, we have set some very aggressive targets in our own 2020 Sustainabi­lity plan, and with a lot of hard work, we have met or exceeded our goals,” said David Colwell, President, JBS Canada in mid-February release. “The CRSB certificat­ion is affirmatio­n that we are doing our part to advance sustainabl­e beef production, and we now invite retail, food service and quick service entities considerin­g a beef sustainabi­lity claim for their products, to look to JBS Canada in supporting their sustainabl­e sourcing goals,” noted Colwell.

The CRSB Sustainabl­e Beef Processing Standard ensures the plant has met requiremen­ts related to the five key principles defining sustainabl­e beef: (1) natural resources, (2) people and community, (3) animal health and welfare, (4) food integrity and,

(5) efficienci­es and innovation­s. The

CRSB standard is measurable, based on science and expert opinion, and addresses key concerns around the sustainabi­lity of beef processing in Canada.

“We are especially proud of programs like water management and our animal handling system designed by renowned welfare specialist Dr. Temple Grandin,” notes Colwell. “Our aim is always to responsibl­y meet the needs of today, while improving the ability of future generation­s to do the same.”

“The CRSB certificat­ion provides confirmati­on that JBS Canada is responsibl­y and transparen­tly doing what it says it is doing each and every day,” says Anne Wasko, Chair of the CRSB and rancher from Eastend, SK. “As one of CRSB’s valued founding members, JBS has worked closely with us and those across the beef value chain to identify and set industry-wide sustainabi­lity goals and standards. We look forward to continuing to work with the JBS Canada team in furthering their sustainabi­lity goals,” she added.

The certificat­ion of JBS Canada further strengthen­s the Canadian beef industry’s commitment to sustainabi­lity and contribute­s to better understand­ing of sustainabl­e practices across the beef supply chain.

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