Acclaimed neuroscientist Dr. Tali Sharot to open Inventures 2022 Conference

Dr. Tali Sharot award-winning author of The Influential Mind and The Optimism Bias is the opening keynote at Inventures 2022 in Calgary, June 1 – 3.

Professor Sharot is a leading expert on decision-making and emotion. She combines research in behavioural economics, psychology, and neuroscience to reveal the forces that shape our decisions and beliefs.

Part of our daily job as humans is to affect others.

Those in positions of medical or educational prominence advise clients, guide patients, teach our children and inform online followers. Yet, science shows we systematically rely on suboptimal habits when trying to change others' beliefs – from insisting the other is wrong to exerting control.

Attempts to alter beliefs succeeds only when they are well-matched with the core elements that govern how we think and feel.

By understanding the minds and brains of those around us, we become better at advising and communicating information.

Professor Sharot's work has been used by businesses to improve leadership skills, messages and refine strategy.

Her insights have helped organizations induce behavioural change, create decision-making policies, and shift beliefs.