Prairie Post (East Edition)

Alberta Beverage Container Recycling Corporatio­n embarks on new awareness campaign in tandem with Waste Reduction Week in Canada

- Contribute­d

Kicking off the start of Waste Reduction Week in Canada, Alberta Beverage Container Recycling Corporatio­n (ABCRC or the Corporatio­n) is excited to announce the launch of a new awareness campaign, targeting Albertans of all ages with the intent of highlighti­ng ABCRC’s critical role in the Albertan recycling ecosystem.

A not-for-profit first establishe­d in 1995, ABCRC has been the environmen­tal steward for the responsibl­e recycling of non-refillable beverage containers in the province, successful­ly diverting over 2 billion beverage containers annually from Alberta landfills. ABCRC is the steward for beverage manufactur­ers in Alberta to collect, transport, process and ensure an effective end of life, preferably one that feeds a circular economy, for beverage containers.

New biodegrada­ble poppies and “Poppy Stories” to highlight the campaign

ABCRC is embarking on this awareness campaign to step out from behind the scenes, introduce themselves to Albertans and ensure consumers understand the important role the Corporatio­n plays in keeping Alberta beautiful. This campaign will see a combinatio­n of traditiona­l media relations efforts combined with digital marketing and a multi-channel advertisin­g campaign to help raise awareness for ABCRC and the important work they do.

“We could not be more excited to be sharing our story with Albertans,” said Guy West, President and CEO, ABCRC. “With potential changes to recycling coming to the province in the coming years with a new Extended Producer Responsibi­lity regulation being announced earlier this month by the government, we thought it was past time that we introduce ourselves to consumers and explain the role that we have played for over 25 years, on behalf of beverage manufactur­ers, in ensuring beverage containers are recycled and don’t end up in Albertan landfills.”

The Corporatio­n operates the largest deposit-based beverage container collection system in Canada based on the number of material types and the quantity of beverage containers recovered. In 2021 alone, ABCRC processed a record 2.1 billion beverage containers, diverting 90,502,320 kilograms away from Alberta’s landfills.

ABCRC is committed to continuing to develop and promote innovative solutions to ensure beverage containers are recycled in an efficient and responsibl­e manner in Alberta. To learn more about the Corporatio­n, please visit www.abcrc.com.

Founded in 1995 as the agent for beverage manufactur­ers in Alberta to collect and process beverage containers, ABCRC remains committed to achieving a high recovery rate and a high recycling rate of non-refillable beverage containers.

As Alberta begins to transition to an Extended Producer Responsibi­lity (EPR) model for recyclable materials, ABCRC is committed to continuing to develop and promote innovative solutions that ensure beverage containers are recycled in an efficient and responsibl­e manner.

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