Accessing free market intelligence

Alberta Agriculture

Export Development team provides agriculture and agri-food companies customized market intelligence information.

“The Export Development team believes market intelligence is imperative to the success of any organization because it allows companies to better understand their position in the market, evaluate their products, know their target audience, and conduct competitor analysis,” says Francis Duahn, international initiatives officer with the Alberta government.

The information gathered helps companies make confident decisions in determining their market opportunity, market entry strategies and market development.

“The team subscribes to market intelligence databases, that allows them to generate trade statistics from the world’s main trading countries and gives a clear picture of the trade flows industry needs to know about.”

Euromonitor Passport, the main market intelligence database used by the Export Development team, provides clients

with an insight on new opportunities for companies. With expertise in over 30 industries, Passport helps connect an organization’s goals with global opportunities. From sizing market sales to understanding future product demand, research can help with a range of B2B (business-tobusiness) and B2C (business-to-consumer) industries.

“Establishing an accurate productmarket fit is vital for the success of any company looking to export beyond Canadian borders,” says Zachary Champoux, chief executive officer at Passionoat Inc.

The market intelligence reports provided share the necessary foundation for companies to make well-informed decisions. Companies who have accessed this free service have found tremendous value and highly recommend it to other aspiring exporters.

“The team encourages all Alberta agriculture and agri-food companies to take advantage of this free service, regardless of their export status,” says Duahn.