Southern Alberta Investment & Trade Initiative (SAITI) Partnership advances to Phase 2 of Global Marketing Campaign to promote the assets of southwest region

Collaboration between Economic Development Lethbridge, Lethbridge County, Alberta SouthWest Regional Alliance, and SouthGrow Regional Initiative Propels Success

Lethbridge County, March 26 - The Southern Alberta Investment & Trade Initiative (SAITI) is proud to announce the successful completion of phase one of its global marketing campaign, marking a significant milestone in the collaborative efforts of Economic Development Lethbridge, Lethbridge County, Alberta SouthWest Regional Alliance, and SouthGrow Regional Initiative. Together, these communities have united to drive the region’s marketing goals, positioning Southern Alberta as a premier destination for business and development.

Since its inception in 2022, SAITI has harnessed grant funding to launch an impactful global marketing campaign, focusing on raising awareness and positioning Southern Alberta as an attractive hub for economic growth. The results from 2022 to 2023 are nothing short of impressive, with the campaign accumulating over 20 million views. Buoyed by lessons learned, the 2023 leg of the campaign witnessed a remarkable 400% increase in impressions, achieving 46,000 clicks (4x previous year) and 11,000 unique website visits (10x previous year).

A strategic revamp of ad content, concentrating on four key categories – Sustainable Production, Emerging Technology, Top-Notch Infrastructure, and HighFunctioning Value Chain – proved instrumental in boosting performance across all platforms. Simultaneously witnessing higher impressions and clicks while achieving lower costs underscored the campaign’s effectiveness.

As SAITI strides into 2024, the initiative is excited to unveil phase 2 of its campaign – Lead Generation. The focus now shifts to marketing Southern Alberta to businesses actively seeking expansion opportunities, with the aim of translating marketing efforts into tangible outcomes for the region.

“The success of SAITI’s global marketing campaign is a testament to the collaborative spirit and dedication of the communities involved. We are thrilled to enter the next phase, where our focus on lead generation is poised to bring substantial benefits to Southern Alberta,” said Peter Casurella, Executive Director at SouthGrow Regional Initiative.

SAITI looks forward to building on its achievements and forging new connections as it continues to position Southern Alberta as a prime destination for investment and trade.