Tourism Lethbridge announces new CEO
“I am pleased to announce the selection of the new Chief Executive Officer for Tourism Lethbridge” said Suzanne Lint, Chair of the Board. Jasmine Sangria will join our organization and community on August 10, 2020. With a career spanning over 20 years, Jasmine Sangria has a proven track record in innovative marketing and collaborative leadership.
A seasoned Brand Strategist, Jasmine has worked in the marketing industries in Vancouver and Whitehorse for the better part of two decades with brands such as Vespa®, Best Western, Coast Hotels, and the First Nations Chamber of Commerce. This was accompanied by accolades and recognition for her work in Whitehorse, Yukon, as the Director of Marketing for Yukon Brewing and Two Brewers Whisky, and as Vice Chair of the Tourism Industry Association of Yukon.
During her tenure with Yukon Brewing, the brewery and distillery garnered northern and national recognition, including the distinction of being the only Yukon business shortlisted by Canadian Business magazine in the Top 100 for the 2015 Top 25 Brands in Canada.
Through her community work and dedication, Jasmine co-founded the Yukon Culinary Festival, leading it to national acclaim. Jasmine received the 2011 Golden Bravo award from the Yukon Convention Bureau for her partnership in the marketing & execution of BreakOut West Music Awards. As well, Jasmine served as a Marketing Committee Chair and created the slogan, “Play Your Part”, for the 2012 Arctic Winter Games.
Multilingual in three languages, Jasmine has lived in North America and Asia – cultural experiences that have influenced and shaped her work in Marketing Communications and Business Development. Jasmine’s educational background includes an Undergrad in Applied Design, and a Graduate degree in Business Administration. In her spare time, Jasmine is an avid artist and devoted dog mom to her Alaskan Husky, Buffy the Husky.
“We remain committed to building innovative, thoughtful and relevant tourism resources, so Lethbridge is positioned to attract visitors to our city as active travel and tourism returns,” said Lint. “We are pleased with the acceptance of the CEO position by this experienced professional and believe Jasmine will be able to work with the community to achieve our vision”. The Board and staff will be spending time introducing Jasmine to the people and businesses in Lethbridge during the month of August.